#SMX East, NY Bound: aimClear’s 2013 Workshop & Speaking Agenda
It’s about that time again…time for #SMX East! This year, we’re looking forward to not only speaking at and attending the show, we’re introducing a new workshop: Social Content Distribution for SEO: The New Link Building. Past attendees of our workshop can attest to the tactical takeaways and deep knowledge of social and social media advertising shared during our short time together, but this workshop is deeper. Way deeper. Focusing on practical execution of content amplification, we’re looking forward to delivering intensive training on paid organic social distribution as an important new methodology for amplifying content.
A day before the main SMX conference begins, workshop attendees will get the chance to pick aimClear Founder & Evangelist, Marty Weintraub’s, brain for a full-day on Monday, September 30. Social Media genius Merry Morud and aimClear’s storied Associate Creative Director, Annalise Kaylor will also dish amazing tactics with Marty. Here’s an overview of what to expect.
Learn to mash up paid and organic tactics to distribute content across social platforms in order to acquire:
- Targeted & scalable social psychographic reach and customer traffic to content that converts in an attribution model. We want to be able to say that “to touch this content means to come back and convert.” We don’t just want traffic. We want awesome, focused, real user traffic.
- Real links from sites with good domain authority.
- Authentic social signals from real users with actual authority (Required for the links to matter as much)
- Friendship, shares, follows, likes and other social subscription and future friend-of-friend marketing.
- Insulation of our sites from harsh search engine algorithm updates (The big goal)
- Amplification of PR distribution to journalists, bloggers, and a myriad of focused media-role users (To help GET the links, buzz, traffic, etc. in the first place)
And much, much more! For those interested in attending, there is still time to register.
aimClear will be well-represneted at the main SMX conference, starting the day after our workshop. Here’s our crew’s speaking schedule. Be there or read about it somewhere else.
Check out Manny Rivas, Online Advertising Director at aimClear, as he shares the stage with Craig Gaylon,Senior Media Specialist at SwellPath, Amar Sumal, Senior Manager of Analytics at Rocket Fuel, and moderator Pamela Parker, Contributing Editor at Search Engine Land, during Pro-level Tips for Succeeding at Retargeting.
Attend this session and learn how the stakes have been raised for search marketers when it comes to retargeting capabilities such as Google remarketing lists, FBX and more. With more tools at our disposal now than ever before, we can attract site visitors further into the sales process, upsell existing customers and attain new audience targets looking for comparable products and services. Walk away with a deeper understanding of the results-driven strategy and learn to execute successful retargeting campaigns. You won’t want to miss this one!
Start your morning off right with the Top Social Tactics for Search Marketers. Our own Annalise Kaylor, Associate Creative Director at aimClear, will discuss how mashing social media and search tactics can significantly increase results with moderator Monica Wright, Director of Audience Engagement at Search Engine Land and Marketing Land, Debra Mastaler, Link Building Specialist at Alliance-Link, and Mark Traphagen, Director of Digital Outreach at Virante, Inc.
This session is set up as a “speed-round” and will allow each speaker to share their favorite brand-building tips for Facebook, search, Google+, Twitter and more.
Day 2 – Wednesday, October 2: 3:30 – 4:45 PM EST
Watch Marty take the stage along with Jon Baron, CEO and co-founder of TagMan, Hugh Williams, Vice President of Experience, Search and Platforms at eBay, and moderator Chris Sherman, VP of Event Editorial, Third Door Media. Learn all about big data! It’s everywhere these days. Industries across the board are using big data to obtain previously unknown insights into customer desires, needs, history and intent. In-the-know marketers are analyzing and developing advanced predictive analytics models that uncover bountiful new opportunities. During this session, panelists will share strategies for implementing big data in order to attain results that surpass traditional SEO and PPC tactics.
Day 3 – Thursday, October 3: 9 – 10:15 AM EST
Are you properly optimizing your videos on YouTube? It is, after all, the second most popular search engine. Explore the secrets behind video SEO and experience the features, tutorials, how-to’s, and other pertinent information necessary to make online videos more discoverable. Manny Rivas will be joined by Purna Virji, Senior Marketing Manager at Stroll and Matt Siltala, President of Avalaunch Media – don’t miss this session!
Day 3 – Thursday, October 3: 2:30 – 3:30 PM
The last time slot of the week, tie up your takeaways from the conference with the 10 Rock-Your-World SMX Takeaways panel. This session will highlight the biggest tips to remember across the board for SEO, PPC and social media campaigns. Annalise Kaylor will join a slew of other panelists in this conveniently comprehensive session.
Joining Marty, Manny and Annalise at SMX East this year will be Megan Rivas! If you’re looking for live updates from the show or an insider’s look into the conference this year, follow along on Twitter for the goods. Don’t forget to visit the aimClear tent on the expo floor. (more to come about that).
Until next week! Who else is planning to attend SMX East?