aimClear® Search Marketing Blog

You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. Here’s the cool secret: The agenda was sequenced by aimClear and we’re importing a number of our accomplished colleagues to set the speaking roster’s tone.  Yep, these are some of the same illuminating panelists you’ve see us presenting aside at international conferences over the years, and now they’re coming to the Zenith City.  Watch aimClear Blog in coming days as speakers are announced. Yes!

Make no mistake. This is no “local” conference, rather a national level conclave held locally.  There’s something very valuable here for social media marketers at all levels. Registering for the conference amounts to a great value, a program designed to empower Duluth and Twin Cities business folk. Northern Minnesota marketers, time to represent! Twin Cities marketers: Let’s burn up 35W North and have a serious tweetup! Shhh! Duluth Social Media Marketing Conference Planned By Business Leaders

At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more. WTF? Read on for the gory details.  Dear #Facebook Ads Global Marketing Solutions Team: #WTF?

Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting SEOs to goad businesses into participating in Google’s fledgling social community.

Google’s strategy is brilliant, sort of like a sardonic dominatrix forcing her ambivalent quarry to capitulate with promises of immediate pleasure, ultimately resulting in long-term frustration for the poor S.O.B. that surrendered. Trust me, it won’t stay this easy to participate your way into SERPs via + as businesses flock to grab their share and mega authority profiles are grown by brand gorillas. Long term, true socialization will likely benefit SERPs. For now, one thing is sure: The SEO world is changing in radical ways. While (of course) we’d love you to hire a specialized consultant to counsel you on what to do next, here’s an awesome start without having to fork over mucho-sheckels. Read on as SEO industry pundits weigh in with gobs of actionable insights and tactics. 32 Totally Free Google “Search Plus Your World” #SEO Resources

My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline.

The timeless premise is that it’s important to fully understand what needs to be communicated before attempting to package it in a headline. Otherwise, time may be wasted on spin and tone without a clear vision of what needs to be imparted. When one attempts to shred numerous ideas at the same time, as flashy finalized bytes for every idea on the table, it puts way too much pressure on the creative process and slows things down. Harnessing Headline Theories! Flashpoints To Final Polish

A new year calls for a new look… at least, that’s what any hot-blooded fashionista will tell you. Here at aimClear, we’re embracing that concept and mapping it to, among other things, our Facebook Marketing Intensive– just in time for it’s one year anniversary, to boot.

Yes, it was one year ago we unveiled our full-day workshop on the stage of #SMX West. The aimClear team is stoked to return to sunny San Jose, armed with an exciting new curriculum brimming with even more hot, juicy, actionable takeaways in a radically revamped agenda. This is one Facebook Marketing Intensive workshop not to be missed.

Mark your calendars for Monday, February 27 if you’re interested in joining the party. Our panel of accomplished international Facebook marketers are ready to rock it from breakfast til happy hour, tackling everything from “free” organic optimization tactics to paid “Facebook Ads” advertising best practices, in-depth demographic research and tips for harnessing Facebook’s massive online community to achieve well-established KPIs.

This is a ticketed event, so be sure to register today for best rates on a seat at mama’s table. Read on for a closer look at our newly remodeled workshop agenda, along with descriptions of each crowd-engaging module. aimClear’s Facebook Marketing Workshop Gets Rad Makeover @ #SMX West