aimClear Search Marketing Blog, Search Engine Optimization, Duluth Blog, Minneapolis, Minnesota

Giant Monster Online Marketing Vendors List: Part 2

| Posted by Lauren Litwinka on July 30th 2010 in Resources | Be the first to comment!

Welcome back, vendor junkies, to the second installment of the Giant Monster Online Marketing Vendors List. Like many of our friends in this biz, aimClear is often asked about referrals for vendors from all walks of the “online marketing” spectrum. This three-part master list features must-consider companies specialized in a variety of verticals ranging from organic search engine optimization to cunning keyword espionage. Giant Monster Online Marketing Vendors List: Part 2

7 Ways To Make More Social Media Friends Who Matter

| Posted by Marty Weintraub on July 27th 2010 in Community Manager, Social Media | 3 comments

aimClear’s demographic research product includes social media influencers from a number of channels ranking from Facebook and YouTube to forums. We then challenge Community Managers to take these “friend leads” and convert them to organic friends over 3-5 days, at a “cost per friend lead” calculated from how much time the friend-conversion takes. This post samples techniques to identify and qualify friend-leads, influencers and several holistic tactics proven to convert those leads to friends. 7 Ways To Make More Social Media Friends Who Matter

Giant Monster Online Marketing Vendors List: Part 1

| Posted by Lauren Litwinka on July 23rd 2010 in Resources | 1 comment

We get so many inquires seeking referrals for vendors that we decided to begin a master list of online marketing must-considers and invite our friends to contribute. We needed to start somewhere, so we decided to kick off our industry biz directory with a seed list of companies. So where to start? We noticed that Search Engine Strategies generously qualifies vendors for in the exposition hall roster.

You see, during industry conferences, these expo halls are favorite places to network with respected thought-leaders & peers / kill time between sessions / run amok / nab mini candy bars and branded swag. Next month’s San Francisco shindig will feature 75+ sponsors and exhibitors ready to show off their goods. This seed list from the conf agenda is a sweet-start representation of the volume and variety of vendors across the Internet marketing landscape. In other words, if they’re willing to spend hard cash on exhibiting at SES, that’s a reasonable indicator that they want to play with us! Please contribute to this list by suggesting vendors, platforms, agencies, tool makers, content services, etc… via Twitter (@beebow). Yep, that’s me. We’ll have a look. BTW, we’re aware that there are links to agencies one would think compete with aimClear. We’re not much worried. Hold onto your hats. Here we go with the first installment. Giant Monster Online Marketing Vendors List: Part 1

Highlights From aimClear Speaking Agenda, Q3 &4

| Posted by Lauren Litwinka on July 16th 2010 in Speaking Engagments | Be the first to comment!

Online marketing is more than our profession – it’s our passion. Opportunities to learn and share know-how seem never in short supply. Each year we venture across the world to attend an array of industry events, and we return home with fresh ideas and lasting business contacts. The first half of 2010 has taken aimClear from Duluth to Portland, New York to London, Austin to Toronto, Sydney to Santa Clara– to events including SES, SMX, SEMpdx, SXSW, and 140Conf– and we’re excited to announce our speaking schedule and conference agenda for Q3 & 4. Highlights From aimClear Speaking Agenda, Q3 &4

Analytics Study: Organic Conversion, Algorithm Updates

| Posted by Manny Rivas on July 15th 2010 in Analytics | Be the first to comment!

* Sigh * As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been making various mods as well.

To the benefit of our readers, we’ve put together a client case study that looks at measurement techniques for evaluating site performance through Google and Yahoo’s algo’ changes. Some precursor notes: for this particular study, we pulled conversion data using the surfing single analytics segments technique. The featured site is a small but very profitable trade publication in Google News. Also, there was a major push to improve organic conversion in preparation for the Caffeine update. That adds for more intrigue to some cool reports further down the page. Analytics Study: Organic Conversion, Algorithm Updates