| Posted by Lauren Litwinka on July 30th 2010 in Resources | Be the first to comment!
Welcome back, vendor junkies, to the second installment of the Giant Monster Online Marketing Vendors List. Like many of our friends in this biz, aimClear is often asked about referrals for vendors from all walks of the “online marketing” spectrum. This three-part master list features must-consider companies specialized in a variety of verticals ranging from organic search engine optimization to cunning keyword espionage. Giant Monster Online Marketing Vendors List: Part 2
| Posted by Marty Weintraub on July 27th 2010 in Community Manager, Social Media | 3 comments

aimClear’s demographic research product includes social media influencers from a number of channels ranking from Facebook and YouTube to forums. We then challenge Community Managers to take these “friend leads” and convert them to organic friends over 3-5 days, at a “cost per friend lead” calculated from how much time the friend-conversion takes. This post samples techniques to identify and qualify friend-leads, influencers and several holistic tactics proven to convert those leads to friends. 7 Ways To Make More Social Media Friends Who Matter
| Posted by Manny Rivas on July 15th 2010 in Analytics | Be the first to comment!

* Sigh *
As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been making various mods as well.
To the benefit of our readers, we’ve put together a client case study that looks at measurement techniques for evaluating site performance through Google and Yahoo’s algo’ changes. Some precursor notes: for this particular study, we pulled conversion data using the surfing single analytics segments technique. The featured site is a small but very profitable trade publication in Google News. Also, there was a major push to improve organic conversion in preparation for the Caffeine update. That adds for more intrigue to some cool reports further down the page. Analytics Study: Organic Conversion, Algorithm Updates