Posted by Lauren Litwinka on February 7th 2012 in Interviews, SMX West | Be the first to comment!
If you’ve spent any serious time on the search marketing conference circuit, you’re no doubt familiar with Heather Lloyd-Martin. Maybe you saw a flash of her signature red hair when you poked your head in the Speakers’ Room, or watched as she dazzled crowds, trading hats from lively moderator to panelist to presenter (averaging 327 words per minute)… or perhaps you even hung out and talked shop together at some fabulous networking event. Whatever the context – you know her, or at least of her – and if you plan to hit up any cherished SEM gatherings in the future, odds are you’ll find her there.
But like many industry rockstars, Heather’s work goes well beyond that which she puts into speaking gigs and PowerPoint decks. She’s an accomplished author and SEO copywriting pioneer with well over a decade of professional experience under her belt. SuccessWorks, Heather’s SEO copywriting firm, cross-trains in-house copywriters from companies of all sizes and types– Fortune 50 retailers to travel destination sites. A keen focus on leveraging strategic content to increase online visibility makes the SuccessWorks team one-two-punch-tastic.
On the advent of SMX West, aimClear had the pleasure of sharing a candid Q&A with the lovely Ms. Lloyd-Martin. Discussion topics ranged from “Hi, who are you?” to Google Search Plus Your World (SYYW) to must-have online tools to amphibious childhood memories. Read on for the full scoop. SEO Copy, Google SPYW, & Salamanders: The Heather Lloyd-Martin Story
Posted by Erica Sendros on February 2nd 2012 in SMX West, Speaking Engagments | 4 comments
Riiiiiiing! Hear that bell? It’s about that time again for eager Facebook marketers to take a seat in mama’s kitchen classroom. Starting off bright and early on Monday, February 27th, the aimClear crew (plus one very special guest) will set up shop in sunny California’s San Jose McEnery Convention Center, rearing to talk Facebook advertising and targeting tactics (among other things), coffee in hand.
You probably already know we have a plucked, squeezed and altogether revamped curriculum for our Facebook Intensive Marketing Workshop geared up for SMX West. We’ve shared some titillating details in the past few days, but not all. Don’t you slightly feel like a freshman on the first day of high school whose class schedule just got sucked into the tailpipe of a passing car? We can help with that. Your Ultimate Guide to aimClear’s Facebook Intensive Workshop @ #SMX West
Posted by Marty Weintraub on February 1st 2012 in Content | 2 comments
Did you get the memo? With Google’s increased focus on content freshness and other social-laced algorithmic updates, marketers already keen on blogging and other recurrent content strategies have a definite leg up. But how far do SEOs need to go and at how great a cost for what results?
What results can churn-and-burn-puppy-mill SEO-laced assembly content attain? Are there advantages to going “high-end” and really making an ongoing content investment, and how might that affect results? Sure, we all know the objectives are to drive traffic, earn links, generate social signals, compel & motivate conversion… but what results are reasonably attainable for which types of content? Why are you looking at me as if I am speaking French? Puppy Mill Upchuck To Superstar Articles: Setting Realistic Content Marketing KPIs!
Posted by Marty Weintraub on January 26th 2012 in Duluth Social Media Conference | 6 comments
You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. (Registration Link) Here’s a cool secret: The agenda was sequenced by aimClear and we’re importing a number of our accomplished colleagues to set the speaking roster’s tone. You’ll find the agenda here.
Yep, we’ll have an impressive sampling of the illuminating panelists you’ve see us presenting aside at international conferences over the years, and now they’re coming to the Zenith City. Watch aimClear Blog in coming days as speakers are announced. All proceeds go to benefit Duluth’s Chamber of Commerce’s business outreach programs. Local businesses are digging deep to sponsor this event, including incredible hotel room offers and other perks. Get it? Shhh! Duluth Social Media Marketing Conference Planned By Business Leaders
Posted by Merry Morud on January 25th 2012 in Facebook Advertising | Be the first to comment!
At a valuation of about $50 Billion Dollars, with oodles of advertising revenue marching through its doors every day, we’re concerned that Facebook is not effectively servicing advertisers. We think the newly launched “Facebook Global Marketing Solutions Team” is a downgrade-wolf in the suit of a buzzwordy-sheep. From our own experience, we can vouch for that fact that speaking for millions of dollars of media spend does not rate a dedicated account rep’ any more. WTF? Read on for the gory details. Dear #Facebook Ads Global Marketing Solutions Team: #WTF?
