aimClear® Search Marketing Blog

Time warp! SMX West is next week already, and we can barely control our excitement for this year’s conference in sunny San Jose. With a busy schedule planned, aimClear will be speaking, attending, blogging, live-tweeting, mingling, and taking every precaution to make sure we share as much coverage as possible from the San Jose McEnery Convention Center. From Monday, February 27 through Thursday, March 1, we’ll be digging for search marketing gold while aimClear’s own Marty Weintraub, Merry Morud, and Manny Rivas take the stage to share thought-leadership goodness. Read on to get a closer look at their schedules and to find out which sessions we plan on attending! Announcing aimClear #SMX West 2012 Speaking & Blogging Schedule

Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME. Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!

Dennis Goedegebuure, VP of Internet Marketing at Geeknet Inc., is an all-around SEO superdude. His current chief professional responsibility is to drive massive traffic to a variety of sites with fabulous names the likes of Slashdot, Sourceforge and Freshmeat. Prior to Geeknet, Dennis was on the eBay team for nearly a decade, donning various online marketing hats, ultimately crowned Director Global SEO. Dennis is steeped in organic search engine optimization on an international landscape to boot, from the Netherlands to sunny San Francisco.

On a personal note, he is a self-proclaimed addict of Innovation, Blogging, Chocolate, Travel and the Interwebs. (And on a tasting note, this combination pairs well with Sauternes.)

Dennis will take the stage next week at #SMX West to talk Schema.org, Rel=Author & Meta Tagging Best Practices. Prior to his presentation, aimClear stole some time for a candid Q&A with Mr. G, who had much to share on his background, SEO takeaways from working in an enterprise-level environment, and tactics to avoid a Panda rank-spank. We also gabbed about astrology and dessert wines. Read on for the full effect. Dennis Goedegebuure Dishes on SEO, from Enterprise to Pocket-Sized Sites

Lookadoo. Does a groovier last name exist?  Studies* show that four out of five marketers don’t believe it’s a real surname at first- convinced instead it’s some cutting-edge, clever brand alias thought up by a Mad-Men-tastic team on the top floor of a swank skyscraper.  She once explained to me at a networking event in Vegas “Lookadoo’s” pretty righteous cultural origins (thereby convincing me of its authenticity), but I’m ashamed to say I sort of forgot the details. Had I chosen to imbibe in her trademark SEO Insights Seltzer rather than red wine, perhaps I would have retained such valuable information.

If you’ve ever met Dana Lookadoo, heard her speak at a conference, or even just followed along with the stream of rockstar industry resources she tweets daily, you probably don’t need any convincing of her dedication to and understanding of the online marketing community. She’s equal parts sweet, smart, and sass- a trifecta that’s served her well as founder of Yo! Yo! SEO, a boutique agency focused on Word-of-Mouth SEO. With sixteen years of professional experience in the Internet industry and nearly half of that centered on e-Commerce site dev and full-on SEO, Dana’s a force to be reckoned with in the world. Wide…. Web…

Just a few weeks outside of #SMX West, aimClear had a fun, albeit figurative, sit-down with Dana to discuss, among other things, her upcoming Day-3 presentation on SEO Essentials For Migrating Websites. We also happened to chat about social media faux pas, tweet tips, and exotic animals, if you must know. Interest piqued? Read on for the full effect. Tweet Tips, Role Models, & Social Media No-Nos: A Look at Dana Lookadoo