Joanna Lord. What can you say about her? She’s pretty much one of the smartest, sweetest, sassiest gals this side of the Interwebz. Currently serving as CMO of BigDoor, a Seattle startup, her résumé also includes things like independent consultant, entrepreneur, innovator, creator, analyzer, coffee enthusiast (that’s putting it mildly), and borderline insomniac (perhaps attributable to… Read More
aimClear has long embraced an online marketing model in which public relations is a core component. Among our staff of 22, 6 have deep experience in public relations. If the value PR brings to online marketing is not painfully obvious by now, you haven’t been paying attention. The opposite is also true. Online marketing tactics… Read More
In case you haven’t noticed the SEO buzz kill, it’s practically Armageddon out there, at least for some last gen marketers. For SEO practitioners who don’t know what they’re doing anymore 2013 SEO is brutal man, just brutal. Google’s veritable Jihad against link spammers and outdated link building tactics is finally working to a greater… Read More
Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More
Big Data / Facebook Advertising / Facebook Demographic Research
In Pilates class last week, our accomplished instructor Karen shared that she had some SRSLY awesome photos and wanted to share them in social media. It seems that when Ellen DeGeneres announced her underwear photo contest, Karen was disappointed that women were not included. Karen suggested to a few close friends that they should have… Read More
