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Thanks GM, That Leaves More Facebook Ads Impressions For Me

General Motors,  in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads.  We understand the former, but not the latter. The most common reason for Facebook Ads failure, or in any channel for that matter, is a serious misunderstanding of the channel. Hey there Mr. and… Read More

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Sanibel Causeway From Captiva: aimClear Just For Fun Friday!

Today we’re kicking off a new Friday afternoon feature, “Just For Fun Friday!” Being aimClear, we’re fortunate to have a ton of opportunities to experience life to it’s fullest.  From Sydney to San Diego, New York to San Francisco, Toronto to Tampa, our team seems to be everywhere these days.  Most weeks we’ll publish a… Read More

SEM Poetry Slam

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Email Marketing Hall Of Shame: 3 Classic #Fails To Avoid

Email marketing is easy, right? It seems so simple. Yet some respected companies still make classic email marketing mistakes. Read on for an online marketing rant down memory lane. Before there were AdWords, Facebook or LinkedIn targeting, there was venerable email marketing. In this current (tricked out) demographic targeting era, where we regularly model and… Read More

Demographic Research  /  Email Marketing  /  Rants

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Community Manager Confessions: Why I’m Terrified Of Plasma Screen TVs (Or, How High-5s Saved My Sanity)

Gather round, boys and girls, it’s time for another installment of Community Manager Confessions. If you’re unfamiliar with this social-media-secret-spilling series, it’s because we just created it today. Before we begin, let’s take a moment to exchange a high five with one another. Yes, high fives. Remember those? You know, you put your hand up – yep,… Read More

Community Manager

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Mega CTR-Tastic Sponsored Stories, Live In A Facebook News Feed Near You!

By now, most Facebook users probably have not have noticed Page Post Like Sponsored Stories, FB’s paid organic amplification product, creeping into their news feeds. Facebook marketers, on the other hand, are jumping up and down for joy. CTRs (click through ratios) for Page Post Like stories are through the roof and, with clever second… Read More

Facebook Advertising