Heading to NYC for SMX East this October? So are we! We’re excited to invade the Jacob K. Javits Convention Center again this year and to debut our brand, spankin’ new workshop: Social Content Distribution for SEO: The New Linkbuilding!
The new workshop will combine paid and organic tactics to distribute content on social networks – the new way to build links in this post Penguin/Panda world. Walk away from the workshop knowing how to:
- Generate links from high-authority websites
- Accrue authentic social signals from authoritative users
- Drive targeted social traffic to content that converts
Paid and organic social content distribution as a method of link building are some of the most unexplored, yet powerful tactics in online marketing to date. In order to do it correctly, you need to be able to master a few things first.
Here’s an overview of the workshop:
Paid and Organic Content Distribution Through Precise Facebook and Twitter Targeting
Get the most out of your content! Want targeted traffic that yields conversions, likes, and follows? We’ll share how to achieve just that through social distribution.
Some of the topics we’ll plan to cover include:
Targeting the Media through Content Amplification: Learn how to distribute content directly to publications, bloggers, journalists, editors, morning show anchors, or any other type of media role you can imagine. Not only that, learn to target specific media roles at a specific publication! Want to get the attention of the editor at USA Today or Condé Nast? Then you won’t want to miss out on this module!
Practical Deployment of Multi-Channel Psychographic Targeting: We’ll reveal real world Facebook and Twitter targeting to get the most out of content distribution. Capture and engage your targets through powerful audience segments.
Techniques to Assess the Credible, Psychographic Density of Your Social Community: Facebook, Twitter and LinkedIn don’t have tools readily available to evaluate who makes up your community. Hang out with us and learn top-notch techniques to discover who is in your community, their role, and why they matter.
…and the list goes on!
We’ll spend a good chunk of the afternoon constructing campaigns and pouring over the nitty-gritty tactical stuff you need to know, including Facebook Page Post Ads, Page Like Stories, Facebook Partner Targeting, Twitter Promoted Tweets, Promoted Accounts, Search Results, and more!
Google Loves Paid/Organic Linkbuilding…And It Works!
Linkbuilding via pitching for links is so yesterday. Make your content even more effective and target it to the social segments that are most interested in what you have to say.
Our workshop will help you to:
- Leverage Google+ to dominate your SEO goals
- Understand the real value or shares and likes when it comes to SEO
- Confidently produce social signals for SEO
We’ll share our strategies for unearthing lightly contested keywords, as researched through an eclectic mix of YouTube, shopping, and search suggestions. Then, use your new keywords to:
- Get the most out of the “social tail” of search to considerably build your keyword bucket list
- Develop optimized content for B2B, B2C, and eCommerce SEO
- Build an awesome array of inexpensive mid- and long-tail search keywords for Bing, Google, and YouTube
- Better understand your customers by mapping social to search
And there’s more! All workshop attendees will receive a free copy of Marty Weintraub and Lauren Litwinka’s The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success.
An overview of the goods we’ll be sharing with workshop attendees was detailed in a recent article from Forbes, where Neal Rodriguez outlined a client case study to readers about our content distribution and amplification methods.
If you act now, you can receive 10% off an All Access and Workshop pass, an All Access only pass, or a Workshop only pass. The secret code is WS-SD10 (case-sensitive), and now is the best time to register since the super-saver Early Bird rate is available through July 27th.
We hope to see you at SMX East and at our workshop this year! Register now or feel free to leave a message in our comments if you have any questions. 🙂