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Proprietary Audiences & Masterful Lead Gen! Mathew Sweezey Interviewed

Today, aimClear’s Mike Marshall continues his video interview coverage from ClickZ Live in New York. There were so many great speakers and sessions this year, and we were fortunate to catch up with a few different speakers to discuss various industry topics. Mathew Sweezey, Marketing Evangelist at Salesforce, shared his views on building a proprietary… Read More

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Bing (Ads) it On! aimClear Interviews Evangelist John Gagnon at #CZLNY

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The first ever ClickZ Live New York has so far been an enriching experience, and we’re excited to bring you video coverage straight from the show floor! Follow along throughout the rest of the week for exciting video interviews with some of ClickZ Live New York’s finest speakers and panelists. aimClear’s Mike Marshall got the… Read More

ClickZ Live New York  /  PPC

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Kicking Off #CZLNY! Conference History, aimClear’s Speaking Agenda & More

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Today marks Day One of the newly merged ClickZ Live conference series in – you guessed it – New York City! When Incisive Media announced Search Engine Strategies (SES) and ClickZ would be merging to “create a new brand of conference for rapidly evolving digital marketers,” we were psyched to see what was in store… Read More

ClickZ Live New York

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College Students! Amazing Networking Opportunities Available At Zenith Social Media Marketing Conference

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For those who are nearing graduation, the daunting pressure of finding a job is likely settling somewhere into the pit of your stomach.  Whether you’re a junior or senior, this pressure can be massively overwhelming, escalating to an impending sense of doom.  But fear not!  aimClear has your back with a special networking event at… Read More

Zenith SocialCon

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6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display

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Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold.  Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of… Read More

DIsplay  /  Psychographic Targeting  /  Retargeting