SEO: How Much Free Work to Get the Job?

In SEO a significant amount of research needs to be done as part of any project. We don’t do it in advance for free anymore simply to get the job (though the prospective client would certainly be happy to have us do so). In the traditional advertising agency model it’s often necessary to provide free […]

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Predicting Keywords from Current Events

Sometimes it is possible to predict keyword niches from current events or things you believe will happen. Recently Yahoo Small Business Hosting had a 3 day HTTP server 500 error issue which affected WordPress blogs and other .php applications running on their servers. When we called Yahoo to deal with the issue (this blog is […]

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PPC, the Classic Geo-Targeted Mix

What is Geo-Targeting? Geo-targeting refers to a search engine’s ability to discern the IP address of incoming search traffic and resolve the user’s IP address to a geographic location. The technology of IP targeting is not perfect and search engines offering geo-targeting options are careful to put forth disclaimers regarding the accuracy of their geographically […]

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SEO, How Many Words on the Homepage?

More often then not, in any SEO project, the spiny issue of homepage word-count arises in the process of optimizing a client’s site. Unless the company we’re providing SEO services to is relatively small, most likely there are multiple factions invested in the homepage content. To make our task more complex interested players on the […]

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PPC, Show Your Customers the Money

The magic of contextual advertising on Google, Panama, MSN, or other paid placement channels, is that advertisers can target and tailor ad messages to a search just performed by a potential customer. With high quality of keyword research available, the ability to target and track leads and ROI grows every day. It’s no small wonder […]

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Search Marketing: More Then the Internet

“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and […]

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Personalized Search and Next Gen Reporting Tools

Google has now imposed personalized search without an easy way for customers to turn it off or even know about it. This means search engine results pages (SERP) are no longer consistant from user to user rendering traditional organic prominence reporting tainted. While there are “best practice” tactics to deal with personalized search engine results, […]

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Chosing The Best Ecommerce Software

Ecommerce (A.K.A. e-commerce) speaks to the exchange of valuable goods, services, and money from vendor to consumer, B2B, peer to peer (like E-bay), and by way of other models. If your business is researching new e-commerce website technology (platform) make sure the system you build, buy, or rent is friendly for SEO. The needs are […]

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PPC: Essential Conversion Tracking

Sometimes clients or prospective clients send us pay per click (PPC) conversion data for our comments. Usually these metrics include spreadsheets with keywords, ad copy, headlines, click-through ratio, and cost. We look at the standard data provided in these reports: but more often then not the most important statistics are missing:

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