Consulting & Production Services
Thanks for your interest in aimClear. We work with businesses ranging from iconic multinationals to amazing guerrilla start-ups. Over the last five years, we’ve helped market some of the coolest clients in the world. Fees start at $8,000 per month with a minimum 3 month engagement, dependent on personnel, scope, and term. Services are provided one-off and ongoing. At present we’re a 16 person shop with ten employees in Duluth, MN and 6 in Saint Paul, MN.
Any combination of demographic research, SEO, SEM, social and content marketing services can be bundled and customized as part of an AOR (Agency of Record) relationship. We practice a demographic research first philosophy as the data-driven groundwork. Contact us now.
Services
KPIs, Strategy, Holistic Multi-Channel Marketing Plans
From Facebook Ads to SEO, we work with our clients to define and establish attainable KPIs (Key Performance Indicators) and controlling strategies, guiding channel tactics to support client’s marketing plan. We agree on KPIs from among the following and/or others: Direct response (sales, leads, etc.…), customer acquisition, subscriptions, branding friending, customer service, media relations, outreach, message testing, e-commerce and other KPIs.
We build out demographic research to create a comprehensive search and social media marketing plan, including appropriate dedication of resources to accomplish measurable goals in traditional organic SERPSs (Google/Bing), Facebook, YouTube, Twitter, LinkedIn, content marketing, RSS feeds and other topical niche communities, as applicable.
Blended Search & Social Demographic Research
Deliver comprehensive data profiling the client’s keywords, conversations, customers, competitors, and organic and paid inventory in the social media ecosystem. Evaluate challenges and opportunities, and make strategic and tactical marketing recommendations.
Paid SEM & Display Ads Setup & Testing
Pilot and (dis)prove search and display ad channels, messages and landing pages to reach an aggressive and reasonably attainable target CPA. Channels utilized may include Facebook & LinkedIn Ads display ads, Google AdWords search/display ads, Bing/Yahoo AdCenter search and display ads, and Yahoo display ads. We’ll audit your existing PPC programs and provide comprehensive recommendations outlining successes and areas that should be improved.
Paid & Organic Conversion Optimization
aimClear uses a proprietary multichannel campaign tracking tool, which monitors global CPA across SEO, SEM, social media, content marketing and public relations including agency fees in realtime. Using your organic pages, landing pages, social assets, or those we create on your project’s behalf, we’ll test & tweak the funnels until we reach the target CPA for KPIs at hand or prove beyond doubt what is reasonably attainable across all channels in play.
Search Engine Optimization (SEO) Technical Audit
Conduct an across-the-board audit of your content management system’s (CMS) technical performance as it pertains to search engines. Provide detailed instructions and advise digital production team on repair and optimization of technical attributes and take an analytics baseline, by which to measure future success against. This includes guidance on mashing the CMS and content into the social media universe, now essential for traditional “SEO” success.
Search Engine Optimization (SEO) Semantic Audit
Target organic search terms based on your products’ true value and searches for the same, which reveals users’ intent. Provide your digital production team with structured markup and internal linking structure for your site’s top-level pages, driven by research and strategy. Specify formulaic solutions using existing database content to optimize dynamic CMS templates. Set up SEO goals monitoring in analytics.
Multinational, Multilingual Reputation Monitoring/Management
Build and deliver a real-time listening “station” to monitor brand terms, product/service categories, competitors’ brand terms, key employee names and other critical conversations and keywords. Stations are distributed by “territory.” For instance Portugal can monitor Portuguese anywhere in the world, while Mexico might monitor Spanish in North America, while Spain monitors Spanish everywhere else globally.
We also set up real-time email alerts and monitor conversations behind log-in walls to the greatest extent possible using current public and proprietary technology. We can recommend and/or execute a prudent response plan for applicable situations.
Application Development
We build custom applications ranging from lightly modified WordPress installations to complex API analytics mashups. Shop specialties include Drupal, WordPress, Magento, Mozenda and APIs from most mainstream services including Google Analytics, AdWords, AdCenter, Facebook, YouTube, and others.
Public Relations
aimClear provides new and traditional public relations strategies which are designed to reach journalists, bloggers, news organizations, and the public. Our public relations efforts are geared to leverage the content in search and social, as well as traditional periodicals, to generate hundreds of millions of impressions in dozens of channels, ad networks and social communities. aimClear works to pilot creative messaging via holistic paid and organic distribution networks using cutting-edge techniques. Our goal is to run public relations campaigns that achieve measurable results both online and offline.
Campaign Analytics Monitoring & Consulting
Provide ongoing monitoring of multi-channel analytics. Perform daily monitoring and weekly analytics reporting, and provide monthly high-level recommendations. Flag anomalies and recommend a prudent response plan as often as reasonably necessary.
Content Marketing
Over the last five years feed marketing by blog and associated data-driven content strategies have become essential SEO tactics. Without authority social users rebroadcasting links to a website’s content, the site risks seriously low discoverability in critical social, news, and search channels. Obviously, compelling third-party users to rebroadcast your content, requires marketers to actually publish recurrent content.
We build business feed marketing plans. The goal is to actualize the client’s natural footprint, in search and social spaces granular (long tail) enough to dominate the space and large enough to yield fruit. With a thoughtfully executed program, marketers serve customers better and help sites attain crucial discoverability in tightly contested content areas. Create Strategic Content Marketing Plan’s goal is to blueprint the process to build a turnkey, client-owned authority publication and facilitate associated teams to execute in unison.
Data-Driven Community Management
aimClear offers temporary and permanent turnkey community management services in 1/3 time, 1/2 time and full-time increments. Hit the ground running with a world-class professional community manager to network on behalf of your company. In both b2b and b2c arenas, out clients trust us to engage with their customers via magnanimous and data-driven community management.
Custom Training
Provide custom training on any of the services we offer in Duluth or St. Paul, Minnesota, and/or on-site at your location. This is often a great deal for clients because we work on their actual deliverables, saving the cost thereof. Why not consider having us do your deliverables whilst training your in-house team?
More About aimClear
Contact Us
aimClear® Facebook Marketing Full Day Intensive
Pushing 700 million users in just a shade over seven years, FB’s an online marketer’s playground– one of the great gold rush of our time. aimClear’s Facebook Marketing Intensive workshop, scheduled 7 times each year, before and after SMX and SES conferences around the world, features a panel of accomplished international Facebook marketers ready to share tips, tactics and best practices for “free” organic optimization, paid “Facebook Ads” advertising, and harnessing Facebook’s massive online community to achieve KPIs.
Here’s the legal mumbo jumbo: aimClear reserves the right to add, eliminate or alter these services, terms, conditions and associated minimum pricing/engagement lengths without notice.
