Google Analytics 4: Channeling Reality & Crucial Next Steps Checklist
Absent a pardon, Google Analytics 4 will become channel law as of July 1, 2023, replacing Universal Analytics. UA was first announced at Google’s 2012 Summit and has since been a marketing industry staple for web analytics. It has been a trade. We give Google all our web data. Google gives us free analytics, transparent […]
Channeling Reality: Google Performance Max Ads Campaigns in the Wild
Google’s Performance Max (AKA pMax, PMAX, Pmax, P-Max, etc.) has received mixed reviews from marketers of various stripes. One thing’s for sure, any one opinion of Performance Max’s efficacy may not tell the whole (or even part of the) story. There are a ton of questions in the wild ranging from best practices, image specs […]
SEO & PPC: A Lesson in Integrated Marketing
Amplify Don’t Cannibalize Top Performing Keyword SEO Mindfulness The cannibalization of free organic traffic by paid ads is something paid search marketers and SEOs should monitor and track carefully when evaluating a client’s overall site health and launching paid campaigns. What is ads cannibalization? It’s running ads for keywords that are ranking #1 in the […]
Searchify Your Shopping: How to Use Supplemental Feeds
Imagine this: you create a fun, kitschy product brand on Shopify. Your customers love you, your product names sing, and your packaging is awesome. And then you try to run Google Shopping. You can’t figure out why your impressions aren’t higher, or your clickthrough rate is “meh.” There’s something that doesn’t get talked about a […]
Paid Search and Social During Critical Times – Fireside Chat
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Friday Fireside chat we discuss paid search and paid social strategies. Join the fun with Vice President of Marketing Strategy Susan Wenograd, Account Services Manager Tim Halloran, and AIMCLEAR Founder Marty Weintraub. […]
Are Brands “Cowardly” for Buying Competitors’ Brand Keywords on Google!?
Jason Fried, Co-Founder & CEO of Basecamp, incited a teapot tempest among marketers and some business types. His assertion, oft tendered by our SEO community, alleges that Google unfairly allows competitors to trigger search ads with others’ brand terms. Jason’s ire is understandable and his tactic to raise awareness was clever. Basecamp purchased a Google […]
Google Ads Weather Data Integration: Bid-Boosting Code Revealed
Adjusting bids in Google Ads based on the weather has long been a fantasized topic among marketers. In theory, the concept sounds impactful. In practice, easy to implement. In reality, it can be simple to scale in the proper framework. This post will walk you through setting up the initial framework to analyze and optimize […]
The NEW “Data-Driven” Marketing: Who’s in Charge NOW?
Until recently, the advertising/marketing world was dominated by creative giants who ruled the roost. Brilliant, Don Draper-inspired mad(wo)men who set the tone for a marketing universe in which great creative trumped all. To reach customers and prospects, brands relied on bold concepts, storyboarded to “break through the clutter,” connect people with brands, and (hopefully) get people […]
Hotshot Marketing Business Intelligence: How to Crush Marketing ROI Goals
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders need critical insight more than ever. Proving success and value – often with less-than-perfect visibility into how marketing components are working together can lead to heartburn, […]
Slay Search Terms Report Analysis to Save Serious Cash
Let’s face it, analyzing the search terms report can be both hard and time consuming. This report, available in both AdWords and Bing, could be one of the most underutilized, yet most powerful sets of data out there. Many advertisers use this report to generate negative keywords that don’t resonate with their brand, identify search […]
