Posted by Marty Weintraub on October 17th 2007 in Seminars, Social Media, Wikipedia
The web is becoming increasingly more dependent on community-contributed and moderated sites like Wikipedia and Yahoo! Answers. The audiences are engaged and the traffic valuable. It’s possible for OTHERS to accomplish fantastic things for your brand (if you’re truly “notable”) and it is possible to safeguard the entry from information “vandalism”. However if you screw up, your career and reputation can literally be ruined. This informative session with leading Wiki experts offered protocol, tips and tricks.
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Posted in Seminars, Social Media, Wikipedia | 3 Comments »
Posted by Marty Weintraub on October 17th 2007 in Seminars, Social Media, Wikipedia
Wikipedia is on everyone’s mind because of it’s massive presence in the Google SERPs. Common questions from our clients include “How do we get a Wikipedia listing;” “How do we handle factual errors in Wiki listings,” and “What’s the appropriate method to interact with the Wiki community.
Earlier today I had the opportunity to interview Lise Broer “Durova”, Administrator, Wikipedia to got these and other questions answered. We’ll be reporting on the session she’s speaking at later today. In the meantime, here’s the video interview:
Posted in Seminars, Social Media, Wikipedia | 2 Comments »
Posted by Marty Weintraub on June 2nd 2007 in Social Media, Organic Optimization, Wikipedia
Search Engine Land Executive Editor Chris Sherman is fond of pointing out that [Social Media means] “Internet way-finding tools informed by human judgment.’ Informed’ can mean many things including egregiously uninformed.”
From manufacturing to intellectual property, industry brand stewards have been forced to accept the reality of Collaborative directories like Prefound, Zimbio, and Wikipedia. There has been a lot of debate regarding the powerful weight Wikipedia pulls in Google organic SERPS for direct brand searches.
For example here is a sampling of SERPs that might keep brand managers up at night: Google #4 Dell, #3 McDonald’s, #3 Burger King , #6 J.C. Penney, #2 Old
Navy, #5 Apple, #3 Cheerios, #3 Gucci, #5 Salvation Army, #5 Coca-Cola, #4 Doritos, #3 Famous Dave’s, #4 Chevrolet, #3 Target Corporation, #6 Wal-Mart. There are many others.
Reaction from the Search Marketing Industry
A few days ago in his blog post, Search Engine Optimization Article at Wikipedia Doesn’t Deserve Attention, search marketing thought-leader Rand Fishkin took aim at Wikipedia. Using the example of the Wiki-community’s ongoing misrepresentation of OUR industry (SEO), Rand called out Wiki over the quality and importance of Wikipedia listings. Rand’s post echoed around the SEM trade publications.Read the rest of this entry »
Posted in Social Media, Organic Optimization, Wikipedia | No Comments »
