Posted by Matt Peterson on December 7th 2009 in SES Chicago 2009, Universal Search | Be the first to comment!
For better or for worse, mixed media or “blended” search results pages are probably here to stay. If you assume that raw authority is going to guarantee you a first page result for a hot news story or push down a viral video that’s harmful to your brand, you should probably just quit now think again. Will you blend? Read the rest of this entry »
Posted in SES Chicago 2009, Universal Search | Comments Off
Posted by Marty Weintraub on March 24th 2009 in SES New York 2009, Universal Search | Be the first to comment!
Greetings from the Big Apple! This SES New York 2009 session is all about keeping tabs on ever changing advancements in universal & blended search- and what it means for marketing. The moderator is Kevin M. Ryan, SES Advisory Board Chair, CMO, WebVisible, Inc. Read the rest of this entry »
Posted in SES New York 2009, Universal Search | No Comments »
Posted by Manny Rivas on December 10th 2008 in SES Chicago 2008, Universal Search | 4 comments
Hello to all, Manny Rivas here at SES Chicago 2008. I’m thrilled to be here providing coverage for aimClear Blog. Thanks to Sandy Prouix and the whole SearchEngineStrategies team. The weather is cold outside but the energy in these sessions is great! Read the rest of this entry »
Posted in SES Chicago 2008, Universal Search | 4 Comments »
Posted by Marty Weintraub on August 20th 2007 in Google, Universal Search | 3 comments
As a result of Universal & Blended Vertical Search it’s not just about web pages anymore. Google’s Universal Search aggregates local, news, video, book content, blog search, and a number of other verticals from content “repositories” and displays them in various positions on SERPs. This is especially true for some commercial keywords and can include top results. Google Universal Search Changes Everything.
Not Your Mother’s SERP
It’s a a brave new world and we can expect to see less and less website results on page one. The good news is that the evolution of search always presents opportunities of great proportions for those who research and understand proper methods to get content into the SERPs of the day. Also, classic SEO values remain inalienable and the best content rises to the top. The major difference now is in the quantity and segmentation of focused channels. Read the rest of this entry »
Posted in Google, Universal Search | 3 Comments »
