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Category Social Media

The Brand in Your Hands: Top Insights From the Front Lines of Community Management

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Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get… Read More

Community Manager  /  Social Media

Brands Post for 9/11 Memorial & the Internet HATED It?

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Brands sure did get a lot of HEAT this year for posting about 9/11… Here’s a different take.

Community Management Master Class  /  Rants  /  Social Media  /  Social Media Marketing

Tragic Social & Content Marketing Loves Lost… +Rebound Advice

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Valentine’s Day is upon us which has us thinking about those we love, but also those great loves we may have lost…This post laments the loss of social and content marketing tools we loved over the years, and are now *sniff* lost to us; and how we, the digital savvy, can overcome our abrupt breakup… Read More

Content  /  Social Media

Social Agency Shopping? 12 Brutal Questions (& 6 Point-Blank Tests) Separate Innovators From Posers

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Shopping for a new social media agency can be a tricky process because so many poser firms have hung “social media agency” shingles. It’s extraordinary that some agencies making that claim have little background or depth actually executing social.  This article offers questions and easy to utilize flash knowledge-tests that no poser agency could bullsh*t… Read More

Advertising Agency  /  Social Media

Be a Social Pro! How to Manage & Implement the Ultimate Content Calendar Strategy at #SMX Social

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Welcome back to more of aimClear ‘s SMX Social coverage! Day two of SMX Social was just as eventful (if not more) than day one. Folks were a bit Vegas tired (if you know what we mean) but still eager to learn. We had the pleasure of sitting in on an excellent session in the AM… Read More

Content  /  Research  /  SMX  /  Social Media