Posted by Lauren Litwinka on August 25th 2010 in Social Media | 9 comments
By now, you’ve probably caught wind of this thing called “Facebook Places.” In fact, unless your entire last week was consumed by SES San Francisco or Affiliate Summit you may have read, with bated breath, live blog coverage from Facebook HQ in Palo Alto, CA. It was there CEO Mark Zuckerberg addressed a crowded room that, according to Greg Sterling, resembled “a wedding or luau [rather] than a press conference.” Right. That’s creepy-ominous enough.
If by some chance you’re living under a rock and have not heard of Facebook Places, here’s a 140 character summary: Facebook Places allows users to share their location & the location of their friends by “checking in” at places via an iPhone app. To paraphrase general feedback from social circles: “So… basically, it’s just like Foursquare.” Maybe so. Maybe no. Regardless, the unveiling of this possibly game-changing platform certainly warrants a closer look.
In an effort to help provide just that, we compiled a list of 57 recently-published posts about Facebook Places– from launch coverage to field guides, privacy warnings to tactics on how biz owners & marketers can capitalize on the functionality. Read on for the complete link roundup. Read the rest of this entry »
Posted in Social Media | 9 Comments »
Posted by Lauren Litwinka on August 19th 2010 in PR, SES San Francisco 2010, Social Media | 1 comment
In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it comes to marketing your company. You’ve got to study up, spread your wings and soar into action– armed with an iron-clad PR strategy advised and amplified by search and social media.
The Search, PR and the Social Butterfly session at #SESSF looks to deliver informative insight & tactical takeaways, featuring Lisa Buyer, President & CEO, The Buyer Group, Sally Falkow, President, PRESSfeed, Brett Tabke, CEO, WebmasterWorld, Kristjan Mar Hauksson, Founder and Director of Search & Online Communications, Nordic eMarketing, and moderator Susan Bratton, Co-founder, Personal Life Media. They were set to talk about the more contemporary alternatives to traditional press kits and media lists, as well as best practices for optimization and feed syndication, and the audience was ready to learn. Read the rest of this entry »
Posted in PR, SES San Francisco 2010, Social Media | 1 Comment »
Posted by Lauren Litwinka on August 18th 2010 in SES San Francisco 2010, Social Media | Be the first to comment!
Welcome back to Day 2 of #SESSF! For some, the morning kicked off with a swank hotel breakfast; some began with a Venti Mocha Frappuccino; others still were groggily clawing at Andy Beal as he walked up and down aisles doling out mini packets of asprin. But no matter what chow you consumed at the start of the day, if you were an attendee at #SESSF, your AM brain-chow was B.J. Fogg’s inspiring morning keynote, ”Hot Triggers: The Power to Change Behavior.”
Fogg, a techie-psychologist hybrid is well known for his theory on “captology,” a term he created to describe the relationship between persuasion and computers. He explored this theory throughout the keynote, leveraging case studies from Stanford, hilarious homemade short videos (featuring Playmobil men), and bare-all bathroom confessionals complete with snapshots, none of which you’ll find here (hey, you have to go to the keynote for goods like that!). What you will find here, if you read on, is an archive & extrapolation of aimClear’s live-tweets of the endearing, insightful keynote Fogg animatedly fed audience members.
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Posted by Lauren Litwinka on August 2nd 2010 in Social Media | 7 comments
Earlier this summer in Facebook SEO Ranking Factors, 2010 Study Results, we explored the mechanics of Facebook search and theorized about the different ranking factors that make X page climb above Y group, Z event, and Q person in the organic SERPs. We noted that one of the most influential spaces in Facebook Search is the Facebook Suggest Box. “It auto-fills, much like Google, populating as the user types first letters,” our own Marty Weintraub explained. “This mechanism seems to channel users away from the SERPs, probably with cause for lack SERP’s quality.”
… and channel users away from SERPs it does. Now it seems, in some cases it channels users away from Facebook in general. Read the rest of this entry »
Posted in Social Media | 7 Comments »
Posted by Marty Weintraub on July 27th 2010 in Community Manager, Social Media | 5 comments
aimClear’s demographic research product includes social media influencers from a number of channels ranking from Facebook and YouTube to forums. We then challenge Community Managers to take these “friend leads” and convert them to organic friends over 3-5 days, at a “cost per friend lead” calculated from how much time the friend-conversion takes. This post samples techniques to identify and qualify friend-leads, influencers and several holistic tactics proven to convert those leads to friends. Read the rest of this entry »
Posted in Community Manager, Social Media | 5 Comments »
