Posted by Lauren Litwinka on September 15th 2011 in PPC, SMX East | Be the first to comment!
Welcome do Day 3 of aimClear’s coverage of #SMX East! Retargeting a.k.a. remarketing, a relatively new (and seemingly popular) online advertising technique, requires marketers to get inside the minds of users to define search intent, follow said users around across various websites, and serve tightly focused search & display ads that remind them, oh-so-subtly, that you’re still there, waiting, and ready to turn you into a conversion.
In other words, retargeting requires you to be a bit of a cyber-starlking geek-creep. Right? *Shrug* Maybe so. But the spoils of retargeting, namely a more close-knit relationship with your customer/potential customer, are pretty sweet, and if you do it well, you can side-step that creep-factor altogether!
Moderator Pamela Parker, Q&A moderator Marty Weintraub, and speakers Dax Hamman, William Leake, Bibi Mukherjee, & Alan Osetek took the stage on the final morning of #SMX East 2011 to share insight on this new breed of advertising, as well as tips, tactics and top-notch best practices for creating campaigns that get real results. Many of them encouraged attendees to embrace our inner-stalker and to have fun doing it.
aimClear live-tweeted this session via @beebow. Read on for the full effect. Read the rest of this entry »
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Posted by Lauren Litwinka on September 14th 2011 in SMX East, Structured Data | Be the first to comment!
Welcome back to aimClear’s coverage of #SMX East 2011! Ah, the fine art of communication. In the good old days, we could all freely converse with one another. Then, some brilliant folks got the idea to erect the Tower of Babel to get closer to the Big Man Upstairs, and we all know what happened there. Now, a zillion years later, we’re at it again – but this time, we’re not bridging the communication gap between [wo]man and neighbor. This time, we’re connecting [wo]man and machine.
And this time, it ain’t no tower unifying our language. It’s Schema.org, Rel=author, and other intuitive meta tags clarifying human-created content for robot-powered search engines so that other human-users can have a better overall experience.
The afternoon of Day 2 at #SMX East brought together moderator Vanessa Fox, Contributing Editor, Search Engine Land, Q&A moderator Lisa Williams, President, MEDIA forte marketing, and speakers Janet Driscoll Miller, President and CEO, Search Mojo, Topher Kohan, SEO Coordinator, CNN, and Product Management Director, Search, Google. Janet and Topher shared tip-top tactics and advice for leveraging the universal language Schema.org and various meta tags of 2010 represent while Jack was there to be grilled by Vanessa and the crowd. aimClear live-tweeted this session via @beebow. Read on for the full recap. Read the rest of this entry »
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Posted by Lauren Litwinka on September 14th 2011 in PPC, SEO, SMX East | 4 comments
Welcome back to Day 2 of aimClear’s #SMX East 2011 coverage! The heavyweight battle between SEO and PPC has long graced the stage at mainstream online marketing conferences. Organic optimization in the red corner, paid search in the blue corner – powerful opponents seemingly fighting for a greater stake of your company budget.
Despite the provocatively titled session, suggesting a gloves-off bloody-nosed to-the-victor-go-all-my-marketing-dollars type scenario, attendees often walked away with a deeper understanding of and respect for the powerful combined forces of PPC and SEO. Yes, speakers would make their case for one or the other, but in the end everyone would agree that it just doesn’t make good sense to have one without the other, and that the most companies integrate a healthy blend of both PPC and SEO to ensure sustainable success online.
It’s often all sunshine and pussy cats after the end of these sessions… but that harmony doesn’t always translate back in the office. Allowing intra-office competition between PPC and SEO teams is a surefire way to shoot your business in the foot, miss opporutnities, and make life shi more difficult.
Fortunately for marketers at #SMX East 2011, moderator Brad Geddes, Founder, Certified Knowledge, Q&A moderator Christine Churchill, President, KeyRelevance, and speakers Tim Mayer, Chief Strategy Officer, Trada, David Roth, Sr. Director, Search Marketing, Yahoo and… Brad Geddes again, were ready to set aside the debate and share profound tips for getting SEOs and PPCers to not only coexist peacefully, but learn from one another.
aimClear live-tweeted this lively Day 2 session via @beebow. Read on for the full effect. Read the rest of this entry »
Posted in PPC, SEO, SMX East | 4 Comments »
Posted by Lauren Litwinka on September 14th 2011 in Content, Google, SMX East | 3 comments
Welcome back to aimClear’s coverage of #SMX East! It was the rank spank heard round the world: Google Panda, an algorithm update by-and-large focused on quality content, rolled out in waves starting February 24, 2011. Panda thematically dominated SMX Advanced back in June, and by proxy, the Best of SMX Advanced Track this go-round at East. The morning kicked off with Google Survival Tips and lead into the afternoon with inspirational and informative techniques for Panda-Proofing Your Content.
Moderator Chris Sherman, Executive Editor, Search Engine Land, Q&A moderator John Doherty, SEO Consultant, Distilled, and speakers Horst Joepen, CEO, Searchmetrics, Heather Lloyd-Martin, President and CEO, SuccessWorks Search Marketing, and Chris Silver Smith, Director of Optimization Strategies, KeyRelevance took turns sharing actionable advice for creating top-quality content designed to satisfy users, rank well in search engines, and of course, please the Panda. aimClear live-tweeted this session via @beebow. Takeaways live after the jump. Read the rest of this entry »
Posted in Content, Google, SMX East | 3 Comments »
Posted by Merry Morud on September 14th 2011 in Google, SMX East | Be the first to comment!
#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of
the world’s users’ and marketers’ online data.
Which Way Google’s roundtable panel, led by
Chris Sherman, included
In the Plex author
Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus,
Jeff Jarvis advocate of “publicness” and author of
What Would Google Do? and
Public Parts, and last but not least, the man with the microscope on Google-
Marc Rotenberg, executive director of Electronic Privacy Information Center (EPIC).
Read on for the incendiary debate.
Read the rest of this entry »
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