aimClear® Search Marketing Blog

#SES, beloved shorthand for Search Engine Strategies, is one of those industry events that holds a special place in our calendar’s heart. Last week, scores of professionals and luminaries from all walks of the online marketing industry ventured to the Moscone Center in sort-of-sunny San Francisco for the west coast arm of the mainstream conference and expo. For three days, attendees soaked up killer tactics, tips and takeaways from a colossal swath of case studies, site clinics, keynotes and of course, casual shop talk during session intervals.

Weren’t able to make it this year? No worries. From the aimClear team, Erica Sendros, Manny Rivas and yours truly, Lauren Litwinka, were a part of that crowd, tweeting and blogging like mad men. And mad women. Noteworthy coverage poured in from other reputable resources across the web. We’ve culled 55 definitive coverage posts from #SESSF 2011 and shared them here, should you find yourself with 183 hours of some spare time. Whether you’re looking for high-level takeaways or end-to-end session transcriptions, read on. Read the rest of this entry »

Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in a Quality Score World session, where moderator Matt Van Wagner led panelists Fred Vallaeys from Google, Paul Corkery from Microsoft, and Craig Danuloff, Founder of Click Equations and author of the bookQuality Score in High Resolution, who dropped some serious Quality Score knowledge. If SES sessions had a Quality Score, this one would certainly be a 10. And I’m thinking of ways to weight those variables Read on for the full recap. Read the rest of this entry »

Welcome back to our ongoing coverage of #SES San Francisco! A true content wizard, Lee Odden’s (@leeodden) Content Marketing Optimization session reminded the audience that content can make or break your website. When you’re looking to optimize your site, you have to take everything from rich media to web pages to digital assets to PDF documents to both created and shared content into account. Always remember: “If it’s searchable, it’s optimizable.”

With so many people looking to break into the already well-established online marketing realm, brand marketers have to go after the Holy Grail of content marketing optimization – that is to say, they must be efficient and improve the impact of their SEO and social media efforts. aimClear live-tweeted this session via @ericasendros Keep on reading for the real deal.

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Welcome back to aimClear’s coverage of #SESSF! Listen up, marketers. Are you giving your landing page the TLC it deserves? You’re not?! Well optimized landing pages make the world of difference between regular old eyeballs on your site and true blue conversions. If you’ve got a low conversion rate on (because of?) your landing page, you are seriously missing out.

Lucky for the crowds at Search Engine Strategies San Francisco 2011, landing page pro Bryan Eisenberg was ready, willing and eager to lead panelists Nathan Richter, Strategic Services Director, Monetate and Joe Weller, Marketing Director, RealNetworks through a crash course in Landing Page Optimization. This session pulsed with actionable takeaways and stimulating statistics pulled from sweet A/B case studies. aimClear live-tweeted this session via @beebow. Read on, if your interest’s piqued.  Read the rest of this entry »

Day 2 of #SESSF fired out the gate in awesome fashion with WordPress: Power to the People. This session, moderated by Matthew Bailey (@sitelogic), featured in-depth looks at the SEO capabilities of sites like WordPress. Speakers Christopher Auman (@sanctuarymg), President and Senior Strategist of Santuary Media Group, and Paulo Pessanha (@treetweet), Director of Search Marketing at TREE truly empowered attendees, stressing that anyone can use WordPress, and they shared with us a list of mind-blowing plug-ins that are not only readily available, but customizable, too. The expertise flowing from this panel touched everything from WordPress applications to the seeming ease with which SEO is managed and implemented on a WP-powered site. Live-tweeted by @ericasendros, keep reading for the good stuff. Read the rest of this entry »