aimClear Search Marketing Blog

As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your site’s overall SEO efforts, but never forget– “feeds” can be composed of so much more than simply blogs.

Sally Falkow, President, PRESSfeed, Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing and moderator Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario sought to wrap up Day 1 of #SESSF by feeding us tasty tips for optimizing blogs, but also opening our minds to think outside the blog and leverage other types of valuable, keyword-rich content to serve customers. Read the rest of this entry »

Whether your company’s focus is on search or social media, when it comes to any successful marketing campaigns the old saying still stands: “Content is King.”  From digital assets to traditional media, your goal as a marketer is to not only create unique, relevant content– but to optimize content to the point that users find it valuable enough to share with their friends.

Continuing the afternoon of Day 1 at #SESSF, fellow Minnesotan and TopRankBlog.com CEO Lee Odden took the stage to deliver a solo presentation during the Content Marketing Optimization session. If you didn’t catch aimClear’s live-tweet coverage, or if you want to re-live the action and advice, read on for a full transcript of the session. Read the rest of this entry »

In March 2010, usage of Facebook’s internal search engine jumped approximately 48% to peak at 2.7% of U.S. searches.  Though April and May U.S. search share dipped, these numbers are still rather substantial given Facebook search’s obvious people-focus and legendary limitations.  That said compared to Google’s monolithic 63.7 percent of American search share, Facebook’s internal search usage does not seem like a big deal.

Still, many businesses investing precious dollars in Facebook Ads, apps, pages, community management, etc…  want to understand how to rank inside of Facebook.  “How do we get our application to show up,” “What factors determine which fan or community pages show up in the FB search suggestion box,” “What attributes dictate which events rank to which users?” Business want to know. This post offers our study’s findings regarding Facebook SEO ranking factors along with ideas to maximize organic visibility in Facebook’s organic  SERPs. Read the rest of this entry »

From the inception of search in the early 90’s, individuals and monolithic companies revolutionized the world’s information management.  Since then post BBS pioneers have taken over the marketing world. Over the years, as contextual advertising platforms evolved and blossomed into robust networks like Facebook and DoubleClick, there have been naysayers.  Contrary to nearly half a decade of “search is dead” hyperbole, search is and always will be king. Here’s why. Read the rest of this entry »

Using blogs for SEO is a strategic linchpin of many a marketers’ content tactics. Composing optimized headlines to title posts that are catchy, research driven and relevant to readers, is a classic search engine optimization mission.   This post offers two blogging SEO case studies, for constructing posts titles.

Blog post headlines are key on many levels. Most blog CMS (content management system) installations mirror the post headline as the HTML title tag, arguably one of most important SEO ranking factors, for the post detail page. Also when others link your posts, they tend to link out on the post’s title as anchor text. Therefore depending on the competitiveness of the topic space in the organic SERPs (search engine results pages), the first couple of words in the upper left of the post title are usually the main semantic weapons for the post. Read the rest of this entry »