aimClear Search Marketing Blog

The Online Marketing Blog has gone and done it again with a terrific snapshot of the SEM, SMO, SEO landscape from inside the industry.

“Whether it’s deciding what the best sources of information on search marketing are to the most important skills for practicing search engine optimization, these polls offer a glimpse of what’s on the minds of our appreciated readers and possibly the search marketing industry at large.”
Lee OdinRead the rest of this entry »

Last week in a blog post regarding Rand Fishkin’s distinctive yellow shoes I asked the question “what is the story behind those yellow shoes Rand?” Well here you go sports fans! Rand Fishkin, revered Search Engine Optimization Guru,  reveals the inside scoop on the those bright yellow conference shoes (See video below).

It seems in Rand’s early days as an SEO speaker he was concerned that he would not be recognizable as he transitioned from his online identity to the physical world as a conference speaker. Hence he began the yellow shoes tradition with  those bright designer Pumas.



Those of you who attend Search Engine Strategies conferences (or know anything about the masters of link baiting) are well-familiar with Rand Fishkin from SEOMOZ. The burning question many of us have is “what is the story behind those yellow shoes Rand?”

Steve Berkowitz, former ask.com leader, is the Senior Vice President of Microsoft’s Online Services Group which includes MSN and Windows Live. He spoke with Danny Sullivan (Conference Chair) about Microsoft’s “search” aspirations @ SES NYC 2007 this morning. Steve seems excited about his role and proudly states “Microsoft is an amazing place and there’s so much creativity.

“It’s about unlocking the potential and learning how to market and bring to market [search products] in a more creative way. Focus on the basics is at the forefront.”  It’s clear from listening to Steve Berkowitz that working to engage Microsoft’s huge audience throughout the world is paramount. Also he repeatedly referenced Microsoft’s commitment to making search available in other UI’s (user interface) and user experiences. This means integrating extended search functionality in MS Messenger, Xbox and other MS products. [Get full SES coverage @ SES Roundtable]Read the rest of this entry »

Gregory Markel, Founder/President, Infuse Creative, LLC announced today during an SES NYC 2007 session  that in “3rd or “4th” quarter Infuse Creative will release a commercial build of their proprietary Video SEO software.  Infuse Creative’s optimization team presently uses this software in-house to batch the video submission and tracking process to numerous video engines.

The Infuse website defines the company as such: “Infuse Creative, LLC employs the latest state of the art search engine marketing technologies and methodologies to lead generation, ecommerce, and branding/awareness clients via full service search engine marketing & Internet marketing services…”Read the rest of this entry »