ARCHIVE
Welcome back to aimClear’s coverage of #SMX West 2013! Cue the Jaws theme music. You see someone come to your site. You watch them move around. At first, they seem interested, engaged. But then… hesitation sinks in. They make it through several pages of product catalogs, maybe even add something to the shopping cart. But before they move… Read More
Welcome back to aimClear’s coverage of #SMX East 2012! Ahh, retargeting: A groovy little advertising option for cunning SEMs that walks the fine line between “talking” and “stalking,” now available in flavors of search and display! But hold up a tick – that fine line is fine indeed… bombard recent site visitors with a barrage of repetitive… Read More
To begin, retargeting (a.k.a. remarketing) rocks out the world. Our team spent much of the last month traveling to visit emergent and mainstream retargeting platforms (Demand Side Platforms, or DSPs) including AdRoll, Acquisio/TradeDesk, Quantcast, Criteo, and others. Retargeting company players we did not visit or have not yet used, we studied. It is our pleasure to… Read More
Yay, retargeting! A completely legitimate excuse for savvy online marketers to lovingly stalk existing and potential customers, and then, among other actions, cleverly charm them into buying that groovy product they’ve scoped out once or twice in the past. But marketers beware: stalk with care! This powerful marketing tactic has the power to bloody your… Read More
Welcome back to aimClear’s coverage of #SESCHI in the Windy City! Day 1 of Search Engine Strategies Chicago flew by with a flourish of excitement revolving around a host of untamed, wily marketers frolicking throughout the conference rooms. Day 2 is well underway, beginning with, among other events, Crossing the Digital Divide: The Leap from Search… Read More
