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Category Retargeting

6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display

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Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold.  Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of… Read More

DIsplay  /  Psychographic Targeting  /  Retargeting

Don’t Be A Creep! Tips For Tasteful, Tactical, & Effective Retargeting Served Up At #SMX

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Welcome back to aimClear’s coverage of #SMX West 2013! Cue the Jaws theme music. You see someone come to your site. You watch them move around. At first, they seem interested, engaged. But then… hesitation sinks in. They make it through several pages of product catalogs, maybe even add something to the shopping cart. But before they move… Read More

Retargeting  /  SMX West

Talking, Not Stalking! Tips for Effective Retargeting sans the Creep-Factor – #SMX

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Welcome back to aimClear’s coverage of #SMX East 2012! Ahh, retargeting: A groovy little advertising option for cunning SEMs that walks the fine line between “talking” and “stalking,” now available in flavors of search and display! But hold up a tick – that fine line is fine indeed… bombard recent site visitors with a barrage of repetitive… Read More

Retargeting  /  SMX East

Retargeting Won’t Fix Bad Marketing & 14 Other Truisms #PPC Pros Should Tell Their Clients

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To begin, retargeting (a.k.a. remarketing) rocks out the world. Our team spent much of the last month traveling to visit emergent and mainstream retargeting platforms (Demand Side Platforms, or DSPs) including AdRoll, Acquisio/TradeDesk, Quantcast, Criteo, and others. Retargeting company players we did not visit or have not yet used, we studied. It is our pleasure to… Read More

Retargeting

Rock Retargeting Without The Creep-Factor! Deadeye Tips from #SMX Advanced

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Yay, retargeting! A completely legitimate excuse for savvy online marketers to lovingly stalk existing and potential customers, and then, among other actions, cleverly charm them into buying that groovy product they’ve scoped out once or twice in the past. But marketers beware: stalk with care! This powerful marketing tactic has the power to bloody your… Read More

Retargeting  /  SMX Advanced