Prove Performance Branding LIFT / Psychographics: Search Volume, CAC, & ROAS
It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen paid advertisers, SEO practitioners, brand managers, and marketing leadership to change the equation. You’ll be equipped to hack Google for “100% Theoretical Impression Share,” a […]
Digital Marketing AI Insider Hack: How Smart Agencies Use AI to Earn Clients
This post shares a new twist on a classic AIMCLEAR deliverable that agency clients are eating up. We are turning marketplace uncertainty regarding AI into a major agency selling point. Read on for the secret sauce. As a foundational integrated digital marketing firm and grateful recipients of the most US Search Awards in history (including […]
GPT-4 Prompt Engineering Master Elements: Controlling Complexity, Repetitiveness, Tone, Person and Believability
In June, the latest update of ChatGPT architecture (4) was unleashed. This update to GPT-4 can simulate conversation reasonably well. But it still does not understand or know like humans. It doesn’t have beliefs, opinions, or consciousness—and it generates responses based on patterns and structures it “learned” during its training. While the nascent technology is […]
We “Interviewed” ChatGPT About Marketing, Innovation, & Replacing Humans. Its Answers Are Intriguing
ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and fluent bullsh*t. The AI-infused output is characteristically smooth and quite believable. We tested ChatGPT extensively, putting key questions about ChatGPT’s marketing and other prowess straight […]
3rd Party Tracking Cookies Ending? What to Do & Why Great Marketers Are Not Worried
AIMCLEAR recently attended the Programmatic I/O Conference at New York’s Marriott Marquis. There is little more entertaining than watching a fully grown, twelve-digit industry cry. When the nearly inevitable end of tracking cookies finally hits Google’s popular Chrome browser, there is a strong possibility the change will gut the programmatic industry, like a deer caught […]
Python in a Marketing World Episode 5: Reporting with the Google Trends API
In 2020, AIMCLEAR Data Operations Specialist, Tanner Riebel produced a 4-part series on using Python to automate aspects of marketing common to all ad ops: performance alerts, reporting, and analysis. He’s kicking off 2021 with a new episode of “Python in a Marketing World” focused on how marketers can access and leverage the Google Trends […]
Python in a Marketing World Episode 4: Creating a Weekly Executive Summary
We are excited to announce part 4 of our new video series, “Python in a Marketing World,” hosted by Data Operations Specialist Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. In case you missed the first three episodes, check out: Episode 1 “Reporting With The Google Analytics API“Â was a […]
Python in a Marketing World Episode 3: Creating a Performance-Based Alert System
We are excited to announce part 3 of our new video series, “Python in a Marketing World,” hosted by Ads Operations Analyst Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. Episode 1 “Reporting With The Google Analytics API“Â was a primer on connecting directly to the Google Analytics API and […]
Python in a Marketing World Episode 2: Reporting With The Google Ads API
We are excited to announce part 2 of our new video series, “Python in a Marketing World,” hosted by Ads Operations Analyst Tanner Riebel. The series provides a jumpstart for marketers interested in learning Python. Episode 1 was a primer on connecting directly to the Google Analytics API and pulling site data into Google BigQuery […]
Keeping Systems Secure in the Age of Martech MacGyvers – Fireside Chat
Each and every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Fireside Chat we are digging into tools, APIs, and apps that empower marketers to apply quick solutions without requiring a lot of IT heavy lifting. But in the absence of […]
