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Recently, I had the pleasure of speaking at #SMX East, on a panel that focused entirely on SEO KPIs (Key Performance Indicators). As search engine optimization has become inexorably intertwined with social media and universal SERPs, so too has the spectrum of goals diverged from keyword-traffic-only-measurements marketers looked to in days of old. In the… Read More
2010 saw its share of remarkable online marketing content, amongst tumultuous industry changes that left many second rate practitioners in the dust. It takes lot of reading and study to keep cutting-edge-current. We bookmark literally thousands of articles each year for use in daily training. The online marketing industry is unique, for the many accomplished… Read More
Last Tuesday, the Internet was a-flutter over Google’s funky new logo– those crazy colorful dots moved wherever your mouse moved, resulting in wonder-struck smiles, bleary eyes and many a scratched head. Rumors as to the meaning behind the madness spawned and spread faster than retweets from a link posted by Alyssa Milano. Were the bugged-out balls Google’s… Read More
To celebrate the opening of our St. Paul office, we decided it would be super cool to profile local public relations players in our (new) second hometown. After all, we’re neighbors now, and there’s not much more of an Internet fishbowl than the PR community. There will be plenty of time for y’all to get to… Read More
So we meet again, vendor votaries. Welcome to the third installment of our Giant Monster Online Marketing Vendors List. We decided to compile this list of must-consider, qualified companies because, like a lot of folks in our industry, aimClear is often asked about referrals from the vast segments of online marketing, including competitive intelligence, PR, organic SEO, paid search,… Read More
