Posted by Marty Weintraub on October 13th 2008 in PR, Paid Marketing, Podcast | 3 comments
Tune in to Webmasterradio.fm and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K.
We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations like “problem-word” + DirectBrandName. Mission one was to serve the public with timely information. There were thousands of news articles in the SERPs, ranging from major sources to po-dung radio station sites. Read the rest of this entry »
Posted in PR, Paid Marketing, Podcast | 3 Comments »
Posted by Marty Weintraub on May 26th 2008 in Paid Marketing, Podcast, aimClear | Be the first to comment!
Tune in to Webmsterradio.fm for this week’s edition of PPC Rockstars, featuring advertising expert David Szetela’s interview with me. David and I discussed social PPC, a quickly emerging content network hybrid which will soon become an important component of your paid search marketing mix. Read the rest of this entry »
Posted in Paid Marketing, Podcast, aimClear | No Comments »
Posted by Charlene Jaszewski on March 26th 2008 in Podcast, SES New York 2008 | 1 comment
Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York.
On a whim I ducked into the Podcast & Audio Search Optimization seminar, and it was a nice surprise to be jolted awake by the energy and audio search stylings of Amanda Watlington, owner of Searching for Profit, and Daron Babin, CEO, Webmaster Radio. This session was moderated by Lee Odden, CEO, TopRank Online Marketing. Read the rest of this entry »
Posted in Podcast, SES New York 2008 | 1 Comment »
