Facebook is marketing social PPC to those who’s “chatter” on the social graph reflects involvement in search. The ad says “Reach your customers BEFORE they start searching Pay per click.”
We had one of our clients budget substantial spend-cash for Christmas weekend PPC, as holidays are always a serious hotbed of activity for their product. Last year the same December
Most small SEMs give their clients’ credit card and billing information to search engines which can actually cause palpable accounting hurdles as an agency scales. This common practice also raises
Over the last 10 months the number of PPC accounts AIMCLEAR handles has multiplied by more than 20X, which has been seismic to say the least. At the same time
TopRank’s Big List, The AdAge Power 150, and the Search Engine Land right hand sidebar are among 50 or so of the most coveted blogRolls on which a blog can
[Skip immediately to dailyCrawl] You can’t participate in a community without understanding it’s members. 1,360 personal Sphinns only begins to qualify someone to understand bloggers, their ways, and search marketing
For years there has been frustrated chatter among PPC media buyers regarding draconian big brand franchise PPC trademark rules. After experimenting all over the world for 2 years, Marriott is
News flash: How about if we begin an industry wide dialog regarding PPC trademark usage rules as concern big brand franchisees? The messed up paradigm is not really Google’s fault,
Well known writer Rose Sylvia (aka flyingrose.stumbleupon.com) has started ppcThink, a new blog which promises to be an authority online publication focused on “Cutting Edge Internet Marketing Strategies to Increase
This afternoon at SES San Jose, on the Issues Track, search marketers and audit firms gathered to discuss the click fraud problem. In this session issues surrounding fraud and tactics
