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Category Paid Marketing

Dear Facebook Ads, Customer Support Sucks

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Dear Facebook Ads, Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that… Read More

Paid Marketing

Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit

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photo credit: B Rosen We’ve reviewed plenty of paid search accounts, where the supposed PPC expert literally destroyed a business. We know it’s difficult for non PPC professionals to vet vendors, giving the ever shifting best-practices landscape.  It’s no wonder there’s an icky underbelly to the PPC vendor scene.  Things change very quickly so it’s… Read More

Paid Marketing

Full Heat Press! PPC Best Practices in 4 Weeks

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photo credit: photoaf By design, in-house and advertising agency clients can successfully take over day to day account basics after working with us to pilot, heal or massively improve missing, average or terribly broken PPC. Agencies & businesses just need reliable support (and intensive training) to fix existing accounts themselves. We’ve witnessed success in as… Read More

Agencies  /  Heat Press  /  Paid Marketing

Make Every Click Count! Advanced PPC Tactics

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The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session.

Paid Marketing

7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations)

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Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners. Sage Lewis, President of… Read More

Paid Marketing