Category: Paid Marketing

This category has 65 posts

SEM Means Search Engine Marketing, Not PPC!

There was a palpable hush in our aimClear rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got […]

By 21 Comments

Welcome to PPC Boot Camp with Matt and Mona

[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was […]


5 Tactics to Meld PPC, Social Media & SEO

PPC, search engine optimization and SMO do not exist in a vacuum. In fact for countless small business SEMs, the delineation between working amongst these classic disciplines is simply a matter of how the marketer’s day is spent. Larger in-house and agency settings often present internal walls built between each department, along with classic pros […]

By 3 Comments

PR Triage, 32 Million PPC Impressions, Less Than 4K

Tune in to and hear yesterday’s interview. David Szetela and I described a reputation management crises we handled for a client together, that tallied 32 million targeted “emergency PR” Google pay per click impressions for less than 4K. We had a client with a bad “problem-word.” The nasty verbiage also existed in annoying permutations […]

By 3 Comments

Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know

We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.

By 9 Comments

World Class Contextual Ad Targeting Tips Revealed

It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David […]


Under the Lens – Ads in a Quality Score World

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results.


Cash In Hand: Advanced Paid Search Techniques

As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze […]


Offline ROI: Track, Measure, Evaluate & Quantify

It’s an age old issue. You know that your online is driving off-line sales – But how do you measure? Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue.