Category: Paid Marketing

This category has 65 posts

Full Heat Press! PPC Best Practices in 4 Weeks

photo credit: photoaf By design, in-house and advertising agency clients can successfully take over day to day account basics after working with us to pilot, heal or massively improve missing, average or terribly broken PPC. Agencies & businesses just need reliable support (and intensive training) to fix existing accounts themselves. We’ve witnessed success in as […]

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Make Every Click Count! Advanced PPC Tactics

The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session.

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7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations)

Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners. Sage Lewis, President of […]

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Dear Sales Prospect, I Facebooked your Mom!

Today on the Social Media Track at Search Engine Strategies San Jose, I attended “Facebook Ads: Reaching Prospects Earlier In The Decision Cycle” with Sarah Smith (Manager of Online Sales Operations for Facebook). She helped guide advertisers through successful implementation of their ad model. 

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PPC Rockstars Podcast: aimClear & Colored Hats

If you missed Webmaster Radio April 13th. Here’s the PPC Rockstars podcast where PPC legend David Szetela interviewed our very own Marty Weintraub.

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Paid Search & the Future of American Politics

Political Search: Preparing for Search in 2010 was the “sleeper” session at Search Engine Strategies New York 2009. Gathered together were the search marketing figures directly involved in shaping the American political landscape through the 2008 presidential election, primaries, U.S. senate races and D.C. advocacy groups. As a search marketer highly interested in politics, I […]

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“Massage” PPC With “Not So Clear-Cut Methods”

This last session for SES NY, “Don’t Be Afraid of the Dark: Black Hat PPC Tactics” was chalk full of ideas (nudge, wink) not to use. After surveying the room for Google representatives in the room, the panel of PPC experts launched into presentations outlining gray and black hat tactics for PPC.  Are these great […]

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New Adwords UI, Happy SEMs & Awkward Clapping

A hallmark of the Search Engine Strategies conferences has been the  “first look” and stage demoing of bleeding edge search marketing tools before they go live and eventually change the world. Rather than the unveiling of a brand new tool performing functions we didn’t know we needed, the search marketing community at SESNY 09 received […]

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