ARCHIVE

Category Paid Marketing

#SESNY 2010: Don’t Be Negligent, Carpe Display

By

The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.

Paid Marketing

Mining Subtle Query Intent For PPC Conversion

By

There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational - indicates the searcher is on the hunt for a specific… Read More

Conversion  /  Keyword Research  /  Paid Marketing

How To Make 45K a Day Scamming Facebook Ads

By

But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE.  Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem.  It’s got the Southwest Airlines logo and is worded such that you’d think… Read More

Paid Marketing

The Future of Search: Are You Ready For Change?

By

Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings :(, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down. My session today (first session of the day titled… Read More

Paid Marketing

How to Use Facebook Ads Reporting Without Going Insane

By

We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy. Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients… Read More

Paid Marketing