Category: Paid Marketing

This category has 65 posts

Eat the Elephant: Mapping to Facebook PPC-Part 1

It’s a bit like eating an elephant, a labor-intensive conundrum of today’s online marketing ecosystem. The more keyword, contextual and competitive data available to mine, the more effort is required to properly research a product’s proper place. The investment is completely worth it. Regardless of channels we plan campaigns in (flavors of SEO, PPC, Social […]


#SESNY 2010: Don’t Be Negligent, Carpe Display

The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.

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Mining Subtle Query Intent For PPC Conversion

There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational – suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational – indicates the searcher is on the hunt for a specific […]

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How To Make 45K a Day Scamming Facebook Ads

But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE.  Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem.  It’s got the Southwest Airlines logo and is worded such that you’d think […]

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The Future of Search: Are You Ready For Change?

Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings :(, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down. My session today (first session of the day titled […]


How to Use Facebook Ads Reporting Without Going Insane

We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy. Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients […]


Dear Facebook Ads, Customer Support Sucks

Dear Facebook Ads, Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that […]

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Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit

photo credit: B Rosen We’ve reviewed plenty of paid search accounts, where the supposed PPC expert literally destroyed a business. We know it’s difficult for non PPC professionals to vet vendors, giving the ever shifting best-practices landscape.  It’s no wonder there’s an icky underbelly to the PPC vendor scene.  Things change very quickly so it’s […]

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