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Category Paid Marketing

Search PPC at 20,000′: #SESSF Stats, Tactics & Takeaways

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Attendees of #SESSF’s Introduction to Paid Search session delivered by Brad Geddes(@bgtheory), founder of Certified Knowledge, were in for a treat of a presentation. Jam-packed with oodles of stats, titillating trivia, actionable tactics & tips of the trade, this session was must-attend for entry-level PPC marketers. Brad offered up valuable information from various big-wig providers and offered… Read More

Paid Marketing  /  SES San Francisco

Proving PR & SEO Seriously Lift Advertising ROI

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Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers a pragmatic multi-channel scenario to prove the significant financial benefits of SEO, social media, and public relations for CPA-pumping traffic and conversion. 

Paid Marketing  /  PR  /  SEO

LinkedIn #PPC Personas: Targeting B2B Buyers

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[January 27: Update! LinkedIn has upgraded it's PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we'll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum… Read More

LinkedIn  /  Paid Marketing  /  PPC

Facebook Marketing to the (Lunatic) Political Fringe

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Labor Day is over and the final push for Midterm Elections is here, with the media & candidates whipping up political parties into a polarizing frenzy. Whether you are a divisive mastermind looking to stir the crazy pot or a candidate hoping to clear up some slung mud, political Facebook ads are your friends amongst… Read More

Paid Marketing  /  Social Media

Facebook Ads Raises Spend 5X- Without Asking

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Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns. One person might say… Read More

Paid Marketing  /  Social Media