Posted by Manny Rivas on December 7th 2009 in Paid Marketing | Be the first to comment!
Welcome to those tuning in for our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings 
, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down.
My session today (first session of the day titled Search Industry Today) focuses on where the paid search and SEO industry sit after a decade of growth tallying over $10 billion. Will the flow of ad dollars into search soon plateau? Is search too expensive and competitive or is it realizing a larger share of advertising revenues? What is the value of search beyond performance and results? Have most of the SEM + SEO brand strategy insights and performance gains been discovered by the industry or will the road to discovery continue?
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Posted by Merry Morud on December 3rd 2009 in Paid Marketing | 1 comment
We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy.
Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients sane and ROI under control. Read on for the latest comprehensive info’ as to what’s hot, not and exactly which reports are currently available (that work) in the ever-evolving web admin’ interface.
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Posted by Marty Weintraub on November 19th 2009 in Paid Marketing | 10 comments
Dear Facebook Ads,
Thank you for the amazing new Ad Platform. It’s groundbreaking, heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid. It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that Facebook’s inability to grow customer service at the same prodigal rate is extremely disappointing. Read the rest of this entry »
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Posted by Marty Weintraub on September 14th 2009 in Paid Marketing | 20 comments
photo credit: B Rosen
We’ve reviewed plenty of paid search accounts, where the supposed PPC expert literally destroyed a business. We know it’s difficult for non PPC professionals to vet vendors, giving the ever shifting best-practices landscape. It’s no wonder there’s an icky underbelly to the PPC vendor scene. Things change very quickly so it’s hard for anyone but the most committed practitioners to keep up.
For wary CMOs and marketing managers wondering how to screen their AdWords account for obvious weaknesses, this post offers guerrilla protocol for a 30,000 foot PPC vendor gut check. Use it to check whether experts are cool or jacking you around.
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Posted by Marty Weintraub on August 21st 2009 in Agencies, Heat Press, Paid Marketing | Be the first to comment!
photo credit: photoaf
By design, in-house and advertising agency clients can successfully take over day to day account basics after working with us to pilot, heal or massively improve missing, average or terribly broken PPC. Agencies & businesses just need reliable support (and intensive training) to fix existing accounts themselves. We’ve witnessed success in as little as 4 intensive weeks. That said, the full heat press is certainly not for wimps. Read the rest of this entry »
Posted in Agencies, Heat Press, Paid Marketing | No Comments »
