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Ask any marketing director or CMO what’s on their minds and you’re likely to hear that they’ve been studying emergent media-buy models, wondering (or more likely, already testing) retargeting. Retargeting is amazingly deep, especially given that big data partnerships make retargeting ads to high intent users on OTHER people’s websites possible. This post offers a… Read More
Goodbye, pure Facebook EdgeRank organic tactics. Hello, pay-through-your-nostrils-rank! Professional Facebook marketers have felt a distinct change coming on for months. Here’s the bad news first: It’s getting much harder to drive organic impressions in the newsfeed, ticker, and from fans visiting a brand’s page. The precipitous drop has become more acute since the advent of… Read More
The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world… Read More
Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior… Read More
Attendees of #SESSF’s Introduction to Paid Search session delivered by Brad Geddes(@bgtheory), founder of Certified Knowledge, were in for a treat of a presentation. Jam-packed with oodles of stats, titillating trivia, actionable tactics & tips of the trade, this session was must-attend for entry-level PPC marketers. Brad offered up valuable information from various big-wig providers and offered… Read More
