Posted by MeganLichty on November 17th 2011 in Paid Marketing, SES Chicago | 1 comment
The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world of PPC, remember: paid search is just the tip of the ice berg! New ways to advertise online are popping up every day– deep marketers are keen to up and coming platforms and formats at their disposal, and you should be, too.
Moderator Loren Baker, VP of Marketing, BlueGlass Interactive, Inc. and speakers Joseph Kerschbaum, Vice President, Clix Marketing and Kevin Lee, Co-Founder & Executive Chairman, Didit, hit the stage to share their two cents on the blossoming new frontier beyond paid search, tips for optimizing for various ad-types, and best practices for tapping into display and social networks on the PPC front. Read on for the juicy goods!
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Posted in Paid Marketing, SES Chicago | 1 Comment »
Posted by MeganLichty on November 15th 2011 in Paid Marketing, SES Chicago | Be the first to comment!
Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior to SES Chicago, and today took the stage to share even more dead-eye tactics and beginner’s best practices.
Both self-disclosed PPC n00bz and online marketers simply eager to learn more from a master came together for this fascinating session, and we wrapped the best tips and tidbits for those same-type readers at home to chew over now. Step inside the #SESCHI classroom, with Ms. Mackey as your teacher, and hand-scrawled live-tweeted notes from @MeganLichty! Read the rest of this entry »
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Posted by Erica Sendros on August 16th 2011 in Paid Marketing, SES San Francisco | Be the first to comment!
Attendees of #SESSF’s Introduction to Paid Search session delivered by Brad Geddes(@bgtheory), founder of Certified Knowledge, were in for a treat of a presentation. Jam-packed with oodles of stats, titillating trivia, actionable tactics & tips of the trade, this session was must-attend for entry-level PPC marketers. Brad offered up valuable information from various big-wig providers and offered great advice on how to successfully implement a paid search program of your own. aimClear live tweeted this session via @ericasendros. Keep reading for a round-up of the tastiest takeaways. Read the rest of this entry »
Posted in Paid Marketing, SES San Francisco | No Comments »
Posted by Marty Weintraub on August 1st 2011 in Paid Marketing, PR, SEO | 7 comments
Unless you’ve got a time machine, it’s not always realistic to achieve a sustainable CPA (cost per action) by way of paid cost-per-click online marketing channels alone. This post offers a pragmatic multi-channel scenario to prove the significant financial benefits of SEO, social media, and public relations for CPA-pumping traffic and conversion. Read the rest of this entry »
Posted in Paid Marketing, PR, SEO | 7 Comments »
Posted by Marty Weintraub on January 17th 2011 in LinkedIn, Paid Marketing, PPC | 10 comments
[January 27: Update! LinkedIn has upgraded it's PPC platform, including the ability to target specific companies, matriculated with highly granular job titles. Watch aimClear Blog for upcoming case studies as data rolls in. The concept of this post stands, and we'll extrapolate on the themes shortly.] LinkedIn Direct Ads get the same sort of bum rap that Facebook Ads had in early 2008. To an extent, complaints from PPC marketers are valid. We’ve never been able to figure out why LinkedIn has invested so much in building incredibly robust advanced organic search tools, while under-investing in such a relatively lame PPC targeting mechanism.
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Posted in LinkedIn, Paid Marketing, PPC | 10 Comments »
