Posted by Merry Morud on May 25th 2010 in Paid Marketing, Social Media | 6 comments
Facebook doesn’t just mess around with users regarding privacy. They’ve taken the liberty to effectually raise one of our client’s daily cash expenditures nearly 5X…without asking. Amplifying the confusion of the whole thing is that Facebook did this on a weekend, when they mostly likely know average, responsible marketers are probably not eagle-eying their campaigns.
One person might say Facebook doesn’t just make us advertisers bend over, they dig their hands into our pockets.
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Posted in Paid Marketing, Social Media | 6 Comments »
Posted by Marty Weintraub on May 11th 2010 in Paid Marketing, Social Media | 1 comment
It’s a bit like eating an elephant, a labor-intensive conundrum of today’s online marketing ecosystem. The more keyword, contextual and competitive data available to mine, the more effort is required to properly research a product’s proper place. The investment is completely worth it.
Regardless of channels we plan campaigns in (flavors of SEO, PPC, Social Media, etc…), the objective of demographic research is to attain a data-driven and comprehensive familiarity with products and categories. From there, we strive to accomplish channel-coverage where relevant. This article offers several semanticstarting points for the process of mapping traditional “search” inventory thinking to Facebook PPC segments. Read the rest of this entry »
Posted in Paid Marketing, Social Media | 1 Comment »
Posted by Manny Rivas on March 25th 2010 in Paid Marketing, SES New York 2010 | 3 comments
The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.
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Posted in Paid Marketing, SES New York 2010 | 3 Comments »
Posted by Lauren Litwinka on March 2nd 2010 in Conversion, Keyword Research, Paid Marketing | 9 comments
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds:
- Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.).
- Navigational - indicates the searcher is on the hunt for a specific website, usually dedicated to a specific brand (a search for Pepsi usually means the searcher’s destination is Pepsi.com).
- Transactional - connotes the searcher is ready to make a purchase online (typically formatted like so: “buy [product keyword] online”]).
However, things are not always that cut and dry. In these days of four and five word searches, there are subtle shades of intent that aren’t always obvious to the marketer. For PPC jockeys, spending cold cash to separate out live customers can be a crucial matter of budget. Let’s take a look at four ways to identify and leverage some subtle intent words out there to help you focus time and money on PPC keywords that should stand a decent better of converting.
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Posted in Conversion, Keyword Research, Paid Marketing | 9 Comments »
Posted by Dennis Yu on January 14th 2010 in Paid Marketing | 22 comments
But before you scroll down to find out how, I want to tell you that you can fly Southwest for FREE. Yes—Southwest is giving away free tickets in a promo that expires tonight! Or so the ad on the right would seem. It’s got the Southwest Airlines logo and is worded such that you’d think that Southwest is running this Facebook contest.
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Posted in Paid Marketing | 22 Comments »
