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Category Paid Marketing

Launch a Holistic Video Campaign with Manny Rivas! A Preview from @MnSearch

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MnSearch, or the Minnesota Search Engine Marketing Association, is foundational in leading the charge to advance search skills among online marketers in the state. When Manny Rivas, aimClear Online Advertising Director, was asked to speak at a local event earlier this year, he jumped at the opportunity to share his expertise on Video Strategy and… Read More

Content  /  Paid Marketing  /  Video

A Tactical Retargeting Field Guide For Really Smart Marketers

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Ask any marketing director or CMO what’s on their minds and you’re likely to hear that they’ve been studying emergent media-buy models, wondering (or more likely, already testing) retargeting. Retargeting is amazingly deep, especially given that big data partnerships make retargeting ads to high intent users on OTHER people’s websites possible. This post offers a… Read More

Paid Marketing

Undressing The Secret Of Facebook: Paid Organic Is The New Black

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[Authors note: 12-6-2013: The post below is nearly two years old. Funny. Today there is a raging tempest in a teapot regarding FB's recent comments admonishing marketers to buy ads because organic impressions are declining. This is old news, SRSLY. Since this post, paid-organic social marketers have been making a meal of feed, mobile and… Read More

Facebook Advertising  /  Paid Marketing

Look Beyond the SERP! Social & Display PPC Deep-Dive @ #SESCHI

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The final day of #SESCHI brought with it a progressive session on paid search, PPC Beyond Search: New Ad Formats, Display and Social. In an industry near-typified by constant evolution, it’s essential to stay up on the latest and greatest in online marketing technologies if you want to be the best. In terms of the wonderful world… Read More

Paid Marketing  /  SES Chicago

Paid Search 101: Entering the N00bz-Safe Zone @ #SESCHI

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Hi there and hello from blustery Chicago! aimClear’s coverage of #SESCHI continued the morning of Day 1 with a killer Introduction to Paid Search session, delivered by PPC pro Melissa Mackey, Search Marketing Manager at Fluency Media, in Ann Arbor, Michigan. Our pal @Mel66 dropped awesome insight on PPC Secret Weapons & Brand Cannibal Combat in aimClear blog prior… Read More

Paid Marketing  /  SES Chicago