aimClear Search Marketing Blog

Matt McGee (@mattmcgee) is a respected member of the online marketing community, helping companies understand “the Internet” and succeed online since the late 1990s. Two years ago he created the SEMMYs, an annual awards event that laudably recognizes “the great content produced across the search and online marketing industry.”

I had the pleasure of holding a candid interview with Matt this week on the eve of the 2010 SEMMYs (don’t forget, folks- SEMMY finalists will be announced this Monday, January 25, public voting begins January 29, winners are announced February 1st!). Here’s what he had to say. Read the rest of this entry »

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders. 

I had a chance to score a couple of moments of Chris’ time, at SES Chicago 2009, to discuss what was covered in the session he moderated, “Meaningful SEO Metrics: Going Beyond the Numbers.” He shared his perception of hot SES buzz this time around. Topics he notes included “structured data,” personalization and the one that has grown near and dear to him recently, client communication. Read the rest of this entry »

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.
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Rand Fishkin is a singular personality and, to those in the SEO industry,  needs little  introduction.  Having “started playing” with Microsoft FrontPage WYSIWYG web page software in 1993 as a high school student, he’s grown SEOmoz to take its place amongst the most recognized brands in search.

Rand worked his way to thought-leadership by classic pathways: hard work,  experimentation, speaking engagements at early Danny Sullivan/Chris Sherman SearchEngineStrategies conferences, tackling ambitious data-driven research projects, ahead of the times tool-making, endless sharing, participation and blogging. Read the rest of this entry »

@LeeOdden is a consensus thought leader-SEO Agency owner focused on the stunning convergence of PR, social media and SEO. Business, agency, fellow speaker, conference organizer or client–these answers regarding search, social, evolution and agency training are are recommended reading.

Read back through TopRanks’s respected blog. It’s clear Lee Odden saw this future on the horizon…about 3 years ago. Gracious and brainy, he’s an approachable SEM industry personality, a fixture on the national search marketing conference scene and (for the most part) unaffected.

So far as we’re concerned, Lee’s one of the early SEOs who wrote the book on corporate use of feeds, inventoried digital assets, blog powered online media rooms, truly valuable content, empowering communities and other SMO cornerstones. Read the rest of this entry »

SES Toronto is right around the corner and as such, we wanted an inside look as to what we can expect from this annual mainstay Canadian search marketing conference. (photo courtesy of RustyBrick)

Conference chair Andrew Goodman was kind enough to answer a few questions about the upcoming SearchEngineStrategies event, as well as share regarding his extensive background in the industry. Everything this guy shares has a serious helping of depth and knowledge–easy to understand given his path from academia to the web.

| What was it about the search industry that drew you away from your career in academia?

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SES Toronto Keynote speaker Tara Hunt is a lovely enigma–part rock star, part trailblazing thought leader and one hell of a Twitter addict (@missrogue).

No matter what characteristics you ascribe to Tara, one thing is certain; she’s  been hailed as one of the most respected & savvy customer centric online community marketers this side of North America.

Recently in advance of her SearchEngineStrategies engagment, Tara was kind enough to answer a few questions regarding community marketing & her recent book The Whuffie Factor: Using the Power of Social Networks to Build Your Business. Here’s what she had to say.

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Jeff Quipp is the quintessential multifaceted search marketing agency owner. Located in Ajax Ontario, his company SearchEnginePeople is known for staffing true next-gen Internet marketing thought-leaders.

Jeff is well regarded internationally as a conference speaker and sought after consultant for paid, natural search and social channels.  I had an opportunity to Interview him regarding his upcoming appearances at SearchEngineStrategies Toronto. Read the rest of this entry »

Jim Hedger  is a writer, producer & broadcaster for Webmaster Radio and hosts the weekly show “Webcology.”

He is a well-known SEO consultant, head blog writer & lead copywriter for MetaMend Search Engine Marketing. After the day’s sessions, I was able to see Jim in action broadcasting the “Drunken Webmaster Roundtable” at Kitty Osheas. It was a riot!

When I sat down with Jim, he was gracious enough to share his blazing path along the SEO trail. He also revealed some embarrassing moments he’s had in live broadcast. One of these anecdotes had to do with mispronouncing one of the guests names. Wouldn’t you know it, I got to witness it first hand! Anyway, here’s my PocketCam video-conversation with the man himself. Read the rest of this entry »

Yesterday at SES Chicago 2008 I met up with Jordan Kasteler a.k.a Utah SEO Pro. Not one to miss a cool opportunity, I whipped out my pocketCam to ask him a few questions. At age 26, Jordan has made quite a name in the search community and consistently contributes valuable content and thought-leadership that can’t be overlooked. Read the rest of this entry »