Posted by Marty Weintraub on October 14th 2007 in Seminars, Social Media, Interviews
MP3 Download link
SMX Social Media Expo co-developer Neil Patel is a delightful enigma. Buoyant, effusive, razor-sharp, corporate, child-like, and colloquial, this Orange County entrepreneur-college student drives hundreds of millions of monthly page impressions and harvests thousands of links for his clients from sites like facebook and digg. In candid conversation he tells us how, revealing traffic and linking success statistics.
Neil was kind enough to spend quite a bit of time on the phone with me. aimClear staff edited the parts we can share in public. 
Neil’s a founding digg-baiter-made-good in corporate America. He weighs in on facebook techniques, cross pollinating social media bookmarks, quality content, “shitty links”, “hot chicks” on youTube, Sphinn, the value of revealing you’re a search marketer, making “tons” of money, this week’s SMX Social Media conference, innovating, and “blogging crap.” Even though the phone-call audio is a bit fuzzy in places, we recommend you listen to the MP3 while reading for a true sense of Neil Patel’s masterful social media Zen.
MP3 Download link
Read the rest of this entry »
Posted in Seminars, Social Media, Interviews | 8 Comments »
Posted by Marty Weintraub on October 6th 2007 in SEO, SEM, link baiting, Interviews
Todd Malicoat, AKA StuntDubl, has created a legendary brand among search marketing insiders and needs little introduction. I first had the pleasure of watching him present “Digg pointers” along with Neil Patel at SES Chicago 2006 and was immediately engaged by his no-shit high-integrity approach to content, link building, making friends, sharing, and building his own brand. This guy is a true search marketing artist.
StuntDubl was an early SEM blogger, linkbaiter and foundational search marketing practitioner. With recent posts like “The SEO Playbook - Welcome to the Rabbit Hole Alice,” Todd is still quietly active in the blogging community as he builds companies, speaks at search marketing shows, and selectively services clients.
Recently I interviewed him by phone. We talked about linking, search marketing, StumbleUpon, his early Digg days, vetting SEM firms, starting an SEO career, and other practical topics. You’re invited to listen to the MP3 and read the full transcript. This is a must-listen for anyone considering a career in search marketing and seasoned veterans alike.
Marty: Todd, you’re one of the most respected link baiters in the world. I’m curious as to how you got your start in social network link building and if you have any anecdotes regarding your background and early viral successes.
Todd: The first time I did that vanity search for my own name and went out and found my own resume out there online, you know my resume had my name, phone number, home address, everything else, and I went, “Oh well, I guess that’s so much for privacy,” and so I kind of took the proactive approach to it. Read the rest of this entry »
Posted in SEO, SEM, link baiting, Interviews | No Comments »
Posted by Marty Weintraub on August 22nd 2007 in Analytics, Interviews
Avinash Kaushik is an author, blogger, and respected analytics evangelist. With over 7000 inbound links from other bloggers his web analytics blog, Occam’s Razor, is on many a serious SEMs’ blogroll. Avinash recently published his new book Web Analytics: An Hour A Day. Avinash speaks here at SES San Jose Thursday @ 9AM on the “Analyzing the Analytics Players” panel.”
An independent consultant who has a holistic focus on helping companies unlock the power of Web Analytics 2.0, Avinash uses data to strategic advantage and is the official Analytics Evangelist for Google. He’s a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. We had a chance to sit down and chat here at SES San Jose.Read the rest of this entry »
Posted in Analytics, Interviews | No Comments »
