Posted by Lauren Litwinka on August 12th 2010 in Interviews, SES San Francisco 2010 | Be the first to comment!
Search Engine Strategies is one of those industry events that draws a diverse crowd, representing a variety of verticals and job titles. Some concepts apply directly to niche marketers while others offer tremendous value across the entire industry. Web analytics are one such concept that provide awesome insight no matter your KPI, product, target audience or marketing technique. Community managers and social media directors covet concrete numbers they can show the C-suite to help them sleep at night.
Next week at #SESSF, aimClear’s
Marty Weintraub will speak alongside
Tami Dalley, Director, User Experience Optimization, ROI Labs and Matthew Bailey, SES Advisory Board & President, Site Logic Marketing on Tuesday afternoon’s
Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat session. We had the pleasure of sharing a candid interview with Tami prior to the event to get her insight on… er… insights
.
Here’s what she had to say. Read the rest of this entry »
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Posted by Lauren Litwinka on August 6th 2010 in Interviews, SES San Francisco 2010 | 4 comments
Facebook, Facebook, Facebook! From breaking 500 million registered members to sort of
breaking through the walled garden, to arguably breaking the trust of former FB evangelists, perhaps we should be unsurprised that the world’s largest social networking website is constantly making headlines. Comes with the territory of being #1, doesn’t it?… the publicity peppered with praise and sprinkled with scrutiny. Zuckerberg & Co.’s pet project has transformed tremendously since its inception in 2004, and the game-changing mods they’ve rolled out over the last twelve months are solidifying Facebook’s place on the list of the most-talked-about technologies among the online marketing crowd.
Later this month at Search Engine Strategies San Francisco, aimClear’s
Marty Weintraub will speak on the
Killer Facebook Marketing: Do’s and Don’ts panel with Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C. and Dennis Yu, Chief Executive Officer, BlitzLocal. Under the moderation of Kate Kaye, Senior Editor, ClickZ News, the trio will discuss a variety of buzzing Facebook topics such as the “unprecedented capabilities in targeting and measurement” marketers have at their disposal as well as the “monitoring, privacy, and intellectual property issues” that have some folk in a tech-tizzy.
Read the rest of this entry »
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Posted by Lauren Litwinka on May 25th 2010 in Interviews, SES Toronto | Be the first to comment!
Mark J. Rosenberg, Of Counsel to Sills Cummis & Gross’ Intellectual Property Practice Group, has been providing clients from a wide variety of industries with legal advice for the past 20 years. With special emphasis on Internet Marketing legalities, he is able to contribute unique perspective on paid keywords, online advertisements, and domain names that expands our framework as marketers in this digital day and age.
Next month, Mark will be speaking at Search Engine Strategies Toronto on a rather newsworthy panel, Facebook Feeding Frenzy: Targeting Opportunities, Privacy Challenges. In between prepping for the session and drafting privacy policies for his own clients, Mark was able to share a candid interview with aimClear. Questions ranged from Facebook TOS to the social network’s bestial qualities, if any. Let’s take a look at what he had to say. Read the rest of this entry »
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Posted by Lauren Litwinka on January 22nd 2010 in Interviews | 2 comments
Matt McGee (@mattmcgee) is a respected member of the online marketing community, helping companies understand “the Internet” and succeed online since the late 1990s. Two years ago he created the SEMMYs, an annual awards event that laudably recognizes “the great content produced across the search and online marketing industry.”
I had the pleasure of holding a candid interview with Matt this week on the eve of the 2010 SEMMYs (don’t forget, folks- SEMMY finalists will be announced this Monday, January 25, public voting begins January 29, winners are announced February 1st!). Here’s what he had to say. Read the rest of this entry »
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Posted by Manny Rivas on December 22nd 2009 in Interviews, SES Chicago 2009 | Be the first to comment!
Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency. He’s also the Associate Editor of the SearchEngineWatch forums, has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.
I had a chance to score a couple of moments of Chris’ time, at SES Chicago 2009, to discuss what was covered in the session he moderated, “Meaningful SEO Metrics: Going Beyond the Numbers.” He shared his perception of hot SES buzz this time around. Topics he notes included “structured data,” personalization and the one that has grown near and dear to him recently, client communication. Read the rest of this entry »
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