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Category Facebook Advertising

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing

Facebook Philosophies & Best Practices, Part I: Account Structure

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Welcome to the first installment of aimClear’s Facebook Philosophies and Best Practices Guide. In these posts we’ll outline Facebook Ads best practices from account structure and psychographic targeting to ad creation and ad management. Our goal is to offer essential thinking in bite size chunks. In this first post we’re highlighting how to best set… Read More

Facebook Advertising

[Debut!] aimClear #SMX East Workshop = True Confluence of Content+Social+SEO

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Heading to NYC for SMX East this October? So are we! We’re excited to invade the Jacob K. Javits Convention Center again this year and to debut our brand, spankin’ new workshop: Social Content Distribution for SEO: The New Linkbuilding! The new workshop will combine paid and organic tactics to distribute content on social networks… Read More

Facebook Advertising  /  SMX  /  SMX East

Bookmark It! Handy #Facebook Partner Categories Visual Guide

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Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More

Big Data  /  Facebook Advertising  /  Facebook Demographic Research