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Bookmark It! Handy #Facebook Partner Categories Visual Guide

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Reason number 87 we love Facebook’s Power Editor: It’s the source to access the latest, greatest targeting options… Facebook Partner Categories! The release and excitement of Facebook’s Partner Category targeting, Datalogix, Acxiom, and Epsilon, has been widely covered. Here, we’re laying out the new Facebook targeting visually because: 1) It’s been requested, and 2) Seeing the… Read More

Big Data  /  Facebook Advertising  /  Facebook Demographic Research

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Facebook Partner Categories: Wrangle Up Some Deadeye Targeting Segments, Y’all! (+7 Must-Read Posts)

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As you may have heard, the next big thing from Facebook is being rolled out before our very eyes. It’s called Partner Categories. SMBs everywhere are holding their breath, crossing their fingers, clutching their lucky rabbit’s foot charms close to their hearts in anticipation of this new advertising tool. The word around the watering hole… Read More

Big Data  /  Facebook Advertising

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Facebook Q&A Keynote: Danny Sullivan Interviews FB’s VP of Global Marketing Solutions Grady Burnett

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Welcome to aimClear’s coverage of #SMX West 2013!  Day 2 at the  main event kicked off with an intimate keynote conversation shared between Danny Sullivan, Founding Editor, Search Engine Land and Grady Burnett, Vice President of Global Marketing Solutions for Facebook. The two sat down for an in-depth Q&A that covered the numerous platform developments and recently-launched… Read More

Facebook Advertising  /  Facebook Graph Search  /  SMX West

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How To Scale Facebook Ads With Power Editor

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Often, we’re asked if Facebook ads are truly scalable, across many targeting segment, with a LOT of ads, and what tools we use. The answer is: YES! and spawning massive amounts of ads is possible with the use of Facebook’s Power Editor, which is similar in concept to Google’s Adwords Editor. Here, you’ll find a step-by-step guide… Read More

Facebook Advertising

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NEW Must-Use Facebook Power Editor Features: Sponsored Search Results

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This week Facebook unveiled a newly organized version of Power Editor, which, in our opinion, represents a great step in making ad types and placement easier for self-serve advertisers to understand. This post will dive into the most significant change: Sponsored Search Results and the new targeting options with this ad unit.

Facebook Advertising