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Category Facebook Advertising

Facebook Quietly Pulls Personal Promoted Posts From Profiles

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Facebook silently pulled a controversial feature, which allowed users to pay to get their posts more visibility in the news feed.  When Facebook first announced the feature back in October 2012, the social media community was abuzz.  Some went so far as to call Facebook “rigged,” and took the position that Facebook paid personal posts… Read More

Facebook Advertising

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

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Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

Creative  /  Facebook Advertising  /  PPC

Facebook Ads Reporting Summaries! Long-Awaited Feature Launches

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We’re happy to report a new Facebook ads reporting feature spotted just this weekend: Reporting Summaries! Facebook rolled out new reporting nearly a year ago with a handful of new features for advertisers but overlooked the row that would summarize data rows, forcing advertisers to grab their calculators or export reports and summarize the data manually. While… Read More

Facebook Advertising

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing

The Great 2013 Social Media Buzz Kill, & How Early Adopters Dominate

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Sure! Your team creates and organically distributes amazing content that is intuitive, engaging by nature, and serves well-cultivated audiences.  That’s a given. Your community manager distributes the content and organic audiences love it and share. Great!  However, no matter how successful your content strategy is, without paid organic amplification, you’re most likely leaving substantial money… Read More

Facebook Advertising  /  Social Media Marketing