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General Motors, in a widely reported Facebook-IPO-week #Fail bail, has quit their social media agency of record and abandoned Facebook Ads. We understand the former, but not the latter. The most common reason for Facebook Ads failure, or in any channel for that matter, is a serious misunderstanding of the channel. Hey there Mr. and… Read More
By now, most Facebook users probably have not have noticed Page Post Like Sponsored Stories, FB’s paid organic amplification product, creeping into their news feeds. Facebook marketers, on the other hand, are jumping up and down for joy. CTRs (click through ratios) for Page Post Like stories are through the roof and, with clever second… Read More
Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More
Imagine our surprise! Whereas last week Facebook Ads marketers were able to target over 30,000 users in the United States “Precisely Interested” in Facebook Ads and Facebook Marketing, TODAY that targeting has been gutted and hauled away. BUMMER…
As usual, Facebook has quietly rolled out a significant new feature. Now we have the [groovy] ability to distribute ad traffic to various internal destination landing pages! This introduces amazing interesting possibilities to marketers. The new destination URLs are Resume, Timeline, All Activity, Messages, Photos, Likes, Maps and Notes pages. Stay tuned and our aimClear… Read More
