AIMCLEAR security alert: Guard against phishing scams
The world of online advertising recently has seen a dramatic increase in phishing attempts by fake Facebook and Google ad reps. Anyone involved in online marketing may have received these inquiries. We want to let you know about this situation and provide help handling it. Would-be hackers posing as Facebook and Google Ad reps usually […]
Facebook Ads, Apple iOS 14 & What Marketers Should Do Next
Apple has announced iOS 14 changes, leading to much speculation about its impact on the ways marketers collect and process Facebook conversion tracking, including the use of the Facebook pixel. Apple will now require that all App Store offerings show iOS 14 device users a prompt (which Facebook PR brands as “discouraging”) in compliance with […]
For Facebook advertisers, CCPA = WTF Right Now
After a lot of ballyhoo the past year or so around the forthcoming California Consumer Protection Act (CCPA), it finally rolled out on July 2nd. Many media buyers came back from the July 4th holiday and promptly proceeded to tear their collective hair out, with Facebook Ad results that plummeted overnight in many accounts. While […]
Boost Facebook Performance with These Quick Fixes
Asset customization is essential and there are a variety of ways you can go about customizing your assets to improve performance. Customization ensures that your ad can run in as many places as possible. With Facebook continually changing their ad offerings, these customizations reign supreme as something that even a novice user can accomplish. The […]
Paid Search and Social During Critical Times – Fireside Chat
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Friday Fireside chat we discuss paid search and paid social strategies. Join the fun with Vice President of Marketing Strategy Susan Wenograd, Account Services Manager Tim Halloran, and AIMCLEAR Founder Marty Weintraub. […]
Chat Bots: Funnel-Blasting Automation for #CONVERSION
Chatbots are cool. They can totally rock marketing programs. They require deep thinking and strategy. AND…chatbots are confusing as heck and can seem like a huge risk. At the same time, chat bots are not rocket science. It’s time for on-the-fence marketers to explore the new world of bots to see where they can fit […]
Your Story Made Epic: Instagram Unveils Story Ads Templates
It’s no secret we’re bullish on Instagram Story Ads, but one of the biggest hurdles for advertisers has been the creative format. Unlike feed ads, which can somewhat seamlessly blend into the myriad ad placements available across Facebook and Instagram, automatically using feed creative in Story Ads usually winds up looking pretty “eewwwww.” We have […]
2019 Digital Ads Recap: Paid Advertising Shifts and Brands in Denial
With the conference season in full swing, it’s always eye-opening to revisit presentations we’ve shared around the world. Hardly a year goes by in digital marketing where you don’t look at something from a year ago and realize how much has changed. I’ll be bold here and say 2019 has been a landmark year for […]
Instagram Story Ads Sucking? Try These 3 Things to Make Them Sing!
If you still aren’t convinced you need to dive headlong into Instagram Story Ads, I don’t know what to tell you. Well, actually I do, because I already did just that. Great! Now you’re ready to take the plunge, but do you know how to? If you’re like many marketers, there maybe some underlying trepidation […]
Instagram Stories: This Ain’t Your Momma’s Ad Unit
The word “storytelling” conjures up a lot of different images for people – probably the least of which is an advertisement. But, as video ads have moved from something you watched on TV to things you hold in your hand, great storytelling can make an online ad stand out from all the others. Marketers who […]
