Online marketing blog for advertising agency, in-house & PR professionals
Welcome to aimClear’s stunning new home, 9 West Superior Street. Located at the crossroads of Duluth, Minnesota, Superior Street and Lake Avenue in the very heart of our city. Read on for a look at the historical background of our new digs, and a sneak peek inside… Read the rest of this entry »
Since we published our post (Did $10 Million In Destination Marketing Make Duluth Famous?) I’ve enjoyed stimulating exchanges with folks we respect. To those who reached out, thank you! We received a number of thought-provoking questions. These inquiries resonated with us, because the very idea was to inspire dialog. We thought our readers would find some of the questions and answers interesting. Read the rest of this entry »
[Study notes, 10/26: There is now a followup post to this study: Visit Duluth, aimClear’s Study, Frank Questions & Answers Also, here is Google's documentation regarding use of "+" and "-" signs in Insights For Search queries. Use of these standard operators are documented in this study.]
We live in a marketing world where it’s possible to evaluate brands based on empirical demographic data culled from massive penetration of digital channels. To our international search and social marketing readers, we hope you find this article’s approach to profiling our region’s tourism brand-penetration a useful methodology to use with your clients. To Duluth’s people, aimClear offers the study as a contribution to this glorious city and the wonderful community that spawned our company. The study is presented in four parts:
What We Wanted To Know
Over the last ten years, VisitDuluth, our city’s official promotional agency, has spent over ten million dollars of tourism tax on convention sales and destination marketing. We thought the investment was significant enough to bear study.
Tourism leaders publicize increased revenue Duluth’s destination marketing brings to our local economy year over year. Trending revenue is an important component to measuring the success of our tourism tax investments. That’s not what this study is about. There is no public discussion about how the Duluth brand is growing out there in the larger world and how it rates compared to other cities. This study is intended to fill that discussion gap. Here are some of the questions we set out to answer: Read the rest of this entry »
Google is planning to test ultra-high speed broadband networks and is considering Duluth as a trial location, among others across the country.
Google Fiber, so you’re considering a move to Duluth…? Join the club. In 1982 I first came to visit. Then after a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to the North, I finally made it here in 95’ and never left. Our office to this day is in famed Canal Park. Many of us here have similar stories of falling in love with Duluth and moving here.
Google, over the coming days, we’ll be sharing aspects of our community and why aimClear, an internationally known search marketing agency & many other tech companies, thrive here. 57% of aimClear’s employees were either born in the Duluth/Superior area and/or are a product of University of Minnesota, Duluth or University if Wisconsin, Superior. Today’s Part 1 shares some background, pictures from our friend Dennis O’Hara & a free music download of one of my songs-deeply inspired by Lake Superior. Read the rest of this entry »
