Posted by Lauren Litwinka on March 2nd 2010 in Conversion, Keyword Research, Paid Marketing | 10 comments
There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds:
- Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.).
- Navigational - indicates the searcher is on the hunt for a specific website, usually dedicated to a specific brand (a search for Pepsi usually means the searcher’s destination is Pepsi.com).
- Transactional - connotes the searcher is ready to make a purchase online (typically formatted like so: “buy [product keyword] online”]).
However, things are not always that cut and dry. In these days of four and five word searches, there are subtle shades of intent that aren’t always obvious to the marketer. For PPC jockeys, spending cold cash to separate out live customers can be a crucial matter of budget. Let’s take a look at four ways to identify and leverage some subtle intent words out there to help you focus time and money on PPC keywords that should stand a decent better of converting.
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Posted in Conversion, Keyword Research, Paid Marketing | 10 Comments »
Posted by Nam Provost on March 24th 2009 in Conversion, SES New York 2009 | Be the first to comment!
Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion.
I’m looking forward to some very practical and relevant advice during this SES New York 2009 session presented by Tim Ash, President, SiteTuners. Read the rest of this entry »
Posted in Conversion, SES New York 2009 | No Comments »
Posted by Peter Provost on December 9th 2008 in Agencies, Conversion, SES Chicago 2008 | 4 comments
Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?” All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times. Read the rest of this entry »
Posted in Agencies, Conversion, SES Chicago 2008 | 4 Comments »
Posted by Marty Weintraub on September 6th 2008 in Analytics, Conversion, Paid Marketing | 9 comments
We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.
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Posted in Analytics, Conversion, Paid Marketing | 9 Comments »
Posted by Charlene Jaszewski on August 22nd 2008 in Conversion, SES San Jose 2008 | Be the first to comment!
[Editor's note: This post is our continued dissemination of content from this week's SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Charlene Jaszewski:]
Search is all about getting users to your site, but what happens when they get there? Landing Page Optimization is all about making sure users know exactly what to do when they land on your site. These notes are from the SES San Jose “Landing Page Utopia: Expert Round Table panel.” Read the rest of this entry »
Posted in Conversion, SES San Jose 2008 | No Comments »
