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Category Conversion

Boosting Response, CTR & Conversion: Bryan Eisenberg’s Secret Formula

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In continuing aimClear coverage of #SESCHI, aimClear stepped inside… the Room of Secrets… along with an audience of curious online marketers. We were welcomed by Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing who thoughtfully introduced solo panelist Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com. The session, by name, promised… Read More

Conversion  /  PPC

Mining Subtle Query Intent For PPC Conversion

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There has been much written surrounding classic query types. In review, conventional wisdom dictates that there are basically three kinds: Informational - suggests the searcher is on the broad quest for knowledge about a topic of interest (medical symptoms, film trivia, tips on housebreaking puppies, etc.). Navigational - indicates the searcher is on the hunt for a specific… Read More

Conversion  /  Keyword Research  /  Paid Marketing

Landing Pages: Test,Tune & Test Even More!

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Once visitors arrive, the landing pages you display to them is a crucial component in converting them into buyers. “Landing Page Testing and Tuning” focused on ways to test and tweak your landing pages to get that conversion. I’m looking forward to some very practical and relevant advice during this SES New York 2009 session… Read More

Conversion

Advertisers, Agencies & Automation Oh My!

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Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?”  All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times.

Agencies  /  Conversion

Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know

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We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.

Analytics  /  Conversion  /  Paid Marketing