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Category Convergence

Search Evolution: Data Convergence & The End of Keywords?

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While search technology naturally evolves, we must also recognize that human’s usage, expectations & desires for search are evolving as well. As marketers learn to leverage the information, tools & channels available now, we need to be cognizant and welcoming of the evolving search trends on tomorrow’s horizon. Who should be playing catchup, search technology… Read More

Convergence  /  SES San Francisco

On Saving Newspapers: A Search Marketer’s Rant

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photo credit: lorenzwalthert In 1996 while employed as a CBS affiliate’s Creative Director, our team built the community’s first television station website and started publishing daily news show scripts. It was pretty amazing  stuff. The white paper to station management to procure our initiative’s budget, was that “broadcast television could become minimized or obsolete in… Read More

Convergence

Google Video Ads are here NOW!

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Inside AdWords, Google’s official source for information about AdWords, has been trumpeting the arrival of Click-to-play video ads for AdWords. Yippy Skippy I woke up this morning to find the new video ad serving features in our AdWords client manager account interface! Video (and image) ads now appear on a high number of Google content… Read More

Convergence  /  Google  /  Paid Marketing  /  Video

Google Audio Radio Ads are Here!

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For years prescient industry pundits and sages have been forecasting this happy day of convergence. Google audio radio ads are here and guess what-SEM firms are the new radio media buyers. Yippy Skippy! Tonight I stumbled upon Google Audio’s mass launch of Google Audio Ads in the dashboard of a Minneapolis client’s account. In April… Read More

Convergence  /  Google  /  Radio  /  Uncategorized

Cable TV Internet Convergence

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NAB 1997 It was about 10 years ago or so that I was walking the floor at NAB. Everywhere the word “convergence” was being tossed around faster than the poker chips over at Caesars. Back then, no one was fully aware of what it meant. Somehow, technologies were going to seamlessly merge and create a… Read More

Convergence  /  Video