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Category Community Manager

The Brand in Your Hands: Top Insights From the Front Lines of Community Management

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Community managers have their client’s reputation at their fingertips every time they take to the keyboard. A typical community manager (CM) for a national brand can have hundreds of interactions a day. Every post and every response carries the potential reward of a new customer…and the potential consequence of a viral fail that will get… Read More

Community Manager  /  Social Media

Walmart’s Fraking Website Issues Cost More Than Just $$$$$

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Things go wrong on websites all the time. For big brands, a simple website glitch can cost millions of dollars and lately, there’s been a whole lot of glitching going on.  Everyone homes in on the amount of dollars lost. I’d like to point out that there is a lot more at stake. Earlier this… Read More

Community Manager  /  PR  /  Reputation Management  /  Social Media

Bite-Sized Marketing: How Six-Second Vine Videos Can Build Your Brand

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If you just asked, “What’s a Vine Video?” it’s time you got up to speed on Twitter’s newest mobile app. Released January 2013, Vine allows users to create six-second, shareable videos with their phones. These short videos are then posted and viewed by followers on a stream, similar to Twitter. Vine videos can also be shared… Read More

Community Manager  /  Social Media

Social Media #SOS: How Keeping Up With The News Can Help Avoid Brand Disasters

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Any social media community manager worth his (or her) salt will tell you that online reputation monitoring is much more than just having TweetDeck open and scrolling on a second monitor. It’s about true awareness, diligent listening, and a dedication to staying up to speed on trending topics and breaking news extending beyond the scope… Read More

Community Manager  /  Reputation Management

Causing True Community: The Huevos Rancheros + Pinot Approach

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Chorizo, potatoes, and eggs…oh my! I bet you’re wondering what this Friday morning feast has to do with social media, right?  The real question is, what DOESN’T it have to do with social media?! aimClear’s CEO Marty, hosted a protein pumping pow-wow this morning. In doing so, he demonstrated the importance of bringing people together.  “Promotion” started… Read More

aimClear  /  Community Manager