How to Shorten Your B2B Sales Cycle
In the realm of B2B marketing, the cycle from interest to consideration to purchase can take a long time. While every brand will experience a different time to conversion, B2B sales cycles tend to take anywhere from 3 months to 18 months to convert into a customer. The longest sales cycles tend to be associated […]
Hot Off the Press: Download AIMCLEAR‘s Brief Guide to B2B Marketing
Last month, experts on AIMCLEAR‘s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series. Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and […]
A Brief Guide to B2B Marketing, Part 3: Be Careful of the Un-nurtured Lead Gen Trap
This is the final in AIMCLEAR‘s 3-part series covering B2B Marketing. Check out Part 1Â and Part 2Â if you missed those. Stop trying to marry your customer before you’ve even gone on a date. As advertisers, if our objective is lead generation, we need to force ourselves to think beyond the obvious tactics. Turning on […]
A Brief Guide to B2B Marketing, Part 2: Choosing Your B2B Marketing Channels
This is the second in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Check out Part 1 here. Know your audience first. Have you ever seen an AARP ad while scrolling through TikTok? Unlikely. Whoever […]
A Brief Guide to B2B Marketing, Part 1: What is B2B Marketing?
This is the first in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for download. Developing an effective marketing strategy is no small ask for any small/solo in-house marketer, consultants or full marketing teams, and business-to-business (B2B) […]
The Savvy B2B Marketers’ Guide To Mastering Highly Technical Industries
Developing a fresh partnership with a new client is an exciting time for both the agency and client alike, but it also might mean ramping up on an unfamiliar industry. Similarly, the client may be diving into unfamiliar marketing territory. It’s essential for the agency team to absorb, learn and embrace the client’s business quickly […]
Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW
Distributing optimized content for business marketing was foundational to commerce long before the Internet. As early as 1774, Benjamin Franklin, America’s first postmaster, is said to have marketed scientific and academic books by mail order catalog. Beginning in 1928, William Grainger began marketing motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies primarily through […]
