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Category B2B

The Savvy B2B Marketers’ Guide To Mastering Highly Technical Industries

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Developing a fresh partnership with a new client is an exciting time for both the agency and client alike, but it also might mean ramping up on an unfamiliar industry. Similarly, the client may be diving into unfamiliar marketing territory. It’s essential for the agency team to absorb, learn and embrace the client’s business quickly… Read More

B2B  /  Research

Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW

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Distributing optimized content for business marketing was foundational to commerce long before the Internet. As early as 1774, Benjamin Franklin, America’s first postmaster, is said to have marketed scientific and academic books by mail order catalog. Beginning in 1928, William Grainger began marketing motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies primarily through… Read More

B2B  /  Content