aimClear Search Marketing Blog

This SES New York 2009 session, “Search Advertising 101,”  was especially geared toward the SEO novice, with details on programs from major providers and advice on how to succeed.

The assembled audience was comprised of small business owners, agency representatives and in-house advertising representatives. The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »

Welcome to fabulous New York City. This post is the continuation of aimClearBlog’s coverage of SES NY 2009.

Session: Pardon My Reach: A Snapshot of the Display Ad Marketplace. Synopsis: This session broadened the discussion to include a focused dialog surrounding the topic of display advertising in the media marketplace. The panel addressed new opportunities and realities of heightened competition in a changing media landscape. Read the rest of this entry »

This session was especially geared toward the search novice, with details on programs from major providers and advice on how to succeed. The assembled audience was comprised of Small business owners, agency representatives and in-house advertising representatives.

The panelists provided a well rounded program chock full of sound basic approaches to what can be a very daunting road to travel. Read the rest of this entry »

Today at SearchEngineStrategies New York, a panel of industry experts presented new revenue opportunities for publishers. This  group outlined various business models that are gaining traction and explained how old tried and true business models continue to evolve in the marketplace due to the needs of clients and the economy.

Publishers & Agencies: New Business Models for Changing Times” was moderated Greg Jarboe, President & Co-Founder, SEO-PR. The speakers were Erik Matlick, CEO, Madison Logic, Mark M. Edmiston, Managing Director, AdMedia Partners, Gill Torren, Associate Publisher, SC Magazine, Haymarket Media, Inc. and Murray Gaylord, Vice President, Marketing and Customer Insights, NYTimes.

They spoke about the immediate challenges and opportunities facing the marketing industry today. All 4 presenters touched on the evolution of traditional offline marketing strategies into integrated offline/online campaigns. Read the rest of this entry »

In this SES New York session, veterans of  the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors. Read the rest of this entry »

Searching for a Solution: Impact of Today’s Economy on the Search Landscape Moderator: Introduction by: Andrew Goodman, SES Advisory Board, Principal, Page Zero Media, Speakers/Panelists:  Solo Presentation by: Jack Flanagan, Executive Vice President, comScore Inc. Read the rest of this entry »

[This post is our continuining coverage of SES Chicago 2008] Proper execution of the basic, proven and successful models is necessary for success in any business endeavor. Search Marketing is no different. After spending the past 3 days listening to excellent people extol us to further develop and exceed current practices and performances, it was time to stop for a moment and “Get back to the basics.”

Search Advertising 101 was just the elixir and this baby was a cool tall drink. Covering basic tenets and language surrounding keywords, online ad creative, placement and campaign management processes provided an accelerated  learning curve.

Moderator Anne Kennedy, Managing Partner and Founder of Beyond Ink did a great job setting the pace and handing over the podium to Matt Van Wagner, President of Find Me Faster and Mona Elesseily, Director of Marketing Strategy at Page Zero Media.

Read the rest of this entry »

The “We are what we Click: a Conversation With Bill Tancer” session at SES Chicago offered a vital discussion to shed intelligent and practical light into human Internet psyche, through the eyes of two seasoned Search Marketers.

Speakers Bill Tancer (General Manager, Global Research, Hitwise, Author of the book “Click”) and Kevin Ryan (SES Advisory Board Chair and CEO, Motivity Marketing) wasted no time in grabbing the bull by the horns as they asked “How do you bridge the gap between marketers and consumers?” Read the rest of this entry »

Moderator Greg Jarboe (President & Co-founder, SEO-PR) opened the session by asking the audience “Who on our panel is the Lion, the Tiger or the Bear…oh my?”  All Wizard of Oz references aside, there appears to be no clearly defined Yellow brick road to success in these tight economic times. Read the rest of this entry »

The Distinguished SearchEngineStrategies Chicago “Orion panel” chose to tackle one of the big questions at the top of almost every serious advertiser’s list. “What is the best way to approach “Integrated” marketing strategies in the current economic environments and beyond?”

Today’s moderator was Kevin Ryan, SES Advisory Board Chair & CEO Motivity Marketing. The panel wasted no time by jumping into the fray and asking hard questions. “Is integration really happening?” and  “How do marketers go beyond the pitch and to the reality of what that means in today’s environment?” Read the rest of this entry »