Merry Morud

Merry Morud

Senior Creative Strategist

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing, creative, and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creative potential. “The industry moves so fast, it’s impossible to get bored.”

Analytics Pioneer John Marshall On Using Data Well

Bottom line? Utilizing and understanding the analytic data behind your website traffic is absolutely essential if you plan on making money. The Introduction To Analytics session at Search Engine Strategies New York left the audience with a depth of courage to explore Google Analytics (GA), five elements of a CEO-worthy report, the best KPIs to […]

By 1 Comment

What To Do When “The Man” Gets You Down (in the SERPs)

If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]

By 1 Comment

When Marketing to Marketers, Education is Essential (Shocker)

The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.

By 1 Comment

A Social Media Strategy Engagement Primer

[This post continues aimClear’s ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online […]


Notes On The Holistic Science of SEO Copywriting

How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.

By 2 Comments

Find Social Media Success By Strategy & Execution

Engaging in social media requires a focused marketing strategy and genuine engagement. Whether you are selling goods, acquiring leads or providing a service read this before you build or expand your company’s social medial profiles.

By 1 Comment

PR, Social, Search, Now & The Next 5 Years

Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over […]

By 3 Comments

Realtime Search & Sifting Relevance From Noise

Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions.


Search Integration: The Online/Offline Mix

Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they […]