Merry Morud

Merry Morud

Merry has published 51 posts

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

A Social Media Strategy Engagement Primer

[This post continues aimClear’s ongoing coverage of Search Engine Strategies Chicago 2009.] Your company’s Facebook account is an entirely different animal than your mom’s. Companies have a lot more at stake when it comes to social media. Research, strategy development and a clear plan for measurement are a crucial prerequisites to engaging customers in online […]

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Notes On The Holistic Science of SEO Copywriting

How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.

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Find Social Media Success By Strategy & Execution

Engaging in social media requires a focused marketing strategy and genuine engagement. Whether you are selling goods, acquiring leads or providing a service read this before you build or expand your company’s social medial profiles.

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PR, Social, Search, Now & The Next 5 Years

Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over […]

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Realtime Search & Sifting Relevance From Noise

Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions.

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Search Integration: The Online/Offline Mix

Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they […]

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How to Use Facebook Ads Reporting Without Going Insane

We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy. Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients […]

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aimClear Announces PubCon Speaking Schedule

Roll over Beethoven! Legendary search marketing conclave PubCon looms large as  Sinatra on a flashing Las Vegas billboard. Beginning November 10th at the  ‘Vegas Convention Center, PubCon truly is one of the world’s most storied annual Internet marketing conferences. Steeped in history, stand by to experience 4 killer days of content spread across 7 tracks, […]

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Autumn in NYC Means SMX (& SchmoozeFest!)

Autumn in New York City is a magical time. Leaves change colors and air cools, offering a welcome reprieve from summer’s sweltering heat.  October in the city-that-never-sleeps has come to mean industry luminaries Danny Sullivan and Chris Sherman gather our SEO community for three days of exceptional search marketing conference content, SMX East! aimClear’s speaking […]

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