It’s hard to keep up with the latest and greatest SEO tactics. Add thousands (or even millions of pages) and corporate hoops to jump though, and that is the hell an enterprise SEO point person deals with every day. Educating key decision makers, overcoming budget issues and keeping everyone on the same page were all […]
Knowing and understanding how consumers interact with your website is valuable information that can be obtained by looking over their shoulder. This approach is creepy and tedious. Instead, you could utilize eye tracking studies, but they can’t tell you the whole story. Read on for coverage from the Eye Tracking Research Update session at Search […]
Bottom line? Utilizing and understanding the analytic data behind your website traffic is absolutely essential if you plan on making money. The Introduction To Analytics session at Search Engine Strategies New York left the audience with a depth of courage to explore Google Analytics (GA), five elements of a CEO-worthy report, the best KPIs to […]
If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]
The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.
How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.