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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

Advanced eCommerce: Enhancing the Experience for User & Panda #SESChi

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The second day of #SESCHI is in full swing, and the Panda vs. Human: Advanced eCommerce SEO & UX, featuring speakers Greg Nudelman, CTO of Design Caffeine and author of Designing Search (@DesignCaffeine) Inc and Jaimie Sirovich, CTO of SEO Egghead Inc (@SEOEgghead) tackled some seriously deep tactics for pleasing the Panda without compromising user experience. Greg and Jaimie… Read More

Google  /  SES Chicago

Google Privacy #SMX Roundtable: The Good, The Bad, The Ubiquitous

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#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of the world’s users’ and marketers’ online data. Which Way Google’s roundtable panel, led by Chris Sherman, included In the Plex author Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus, Jeff Jarvis advocate of “publicness” and author of What… Read More

Google  /  SMX East

Killer Facebook Ads Manager Tool Demo @ #SMX West

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aimClear’s Merry Morud to demo new Acquisio Facebook API tool in the SMX West Expo Hall.

Facebook Advertising  /  SMX West

Why the New #Facebook Ads Campaign Layout Handicaps Marketers

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Last week, Facebook unrolled a new layout for their All Campaigns Page– which, surprisingly, lacks crucial at-a-glance information for advertisers. Far be it from us to assume what’s going on in Zuckerberg & Co.’s head, but one thing’s for certain: Facebook API tools are now more crucial than ever, especially for managers of large campaigns.… Read More

Facebook Demographic Research

New #FB Profiles Means Better Targeting for Marketers

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A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite… Read More

Facebook Demographic Research  /  PPC