The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.
How the text is written has a huge impact on search positions and conversions. It’s not just about sticking keywords in copy. It’s not about keyword density. It’s about writing content that connects with readers.
Public Relations (PR) has been a foundational premise of the marketing universe since cave dwellers. The internet became a massive PR tool with Blogs, dedicated press release sites, news publications, etc… eclipsing the little-black-paper-book-pitch-em’ mentality. This SES Chicago ’09 session asked the question, “What’s hot now and where will the internet take Public Relations over […]
Search engines strive to produce the most up-to-date content and deal with a steadily-raging river of real-time updates. Google has the “show options” feature with the ability to display the most recent content from the past hour. Twitter is constantly in the now. With Facebook & LinkedIn all indexing instant submissions.
Welcome to our ongoing coverage of SES Chicago, 2009. Commercials and print have become massively expensive for most small companies. Large companies are cutting budgets and there’s really only so much you can say in your 15 or 30 second spot or print ad. Websites have become the hub of many marketing campaigns because they […]
We’ve been deploying Facebook Paid Advertising since its inception and evangelized its power for targeting specific demographics. However once ads are safely tucked in place, a PPC Manager must grapple with that perpetually-still-making-improvements Ad Manager thingy. Understanding some corners of Facebook’s quirky paid platform reporting module is essential to optimizing campaigns to keep analytics-focused clients […]
Roll over Beethoven! Legendary search marketing conclave PubCon looms large as Sinatra on a flashing Las Vegas billboard. Beginning November 10th at the ‘Vegas Convention Center, PubCon truly is one of the world’s most storied annual Internet marketing conferences. Steeped in history, stand by to experience 4 killer days of content spread across 7 tracks, […]