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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

Google Privacy #SMX Roundtable: The Good, The Bad, The Ubiquitous

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#SMX East 2011 hosted a lively and stirring debate about the ubiquitous Google as a good “steward” of the world’s users’ and marketers’ online data. Which Way Google’s roundtable panel, led by Chris Sherman, included In the Plex author Steven Levy who has had the rare pleasure of infiltrating the notorious Google campus, Jeff Jarvis advocate of “publicness” and author of What… Read More

Google  /  SMX East

Killer Facebook Ads Manager Tool Demo @ #SMX West

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aimClear’s Merry Morud to demo new Acquisio Facebook API tool in the SMX West Expo Hall.

Facebook Advertising  /  SMX West

Why the New #Facebook Ads Campaign Layout Handicaps Marketers

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Last week, Facebook unrolled a new layout for their All Campaigns Page– which, surprisingly, lacks crucial at-a-glance information for advertisers. Far be it from us to assume what’s going on in Zuckerberg & Co.’s head, but one thing’s for certain: Facebook API tools are now more crucial than ever, especially for managers of large campaigns.… Read More

Facebook Demographic Research

New #FB Profiles Means Better Targeting for Marketers

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A week or so ago, Facebook rolled out a massive user profile interface face-lift. With it came brand spakin’ new profile info fields members were encouraged to complete. The “Interests” umbrella burst open. Suddenly, Zuck & Co. wanted to learn about the “People Who Inspire You,” the “Sports You Play,” your “Favorite Teams,” and “Favorite… Read More

Facebook Demographic Research  /  PPC

Amplify Facebook Ad Targeting With Social Synonyms

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Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by… Read More

Facebook Demographic Research  /  Keyword Research  /  PPC  /  Social Media Marketing