Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”


aimClear’s Roadmap for Facebook Ads: Building A Better Channel Together


Being a Facebook Ads marketer is like having a love/hate relationship with a miracle. aimClear has been killing Facebook Ads since 2007, just days after the emergent DIY channel was launched. That December our Hail Mary Facebook Ads campaign literally saved a client’s Christmas. The rest is history. We love FB ads and believe the… Read More

Facebook Advertising

Targeting Facebook Users By Mobile Devices Used


Facebook’s Broad Category targeting is serious- seriously cool! The things you can target (for example, expecting parents) are ridiculously deadeye. Broad category targeting is also seriously powerful (for example, folks who have children in certain age brackets). Now, unbeknownst to all, advertisers can even target users based on the type of mobile device they use to access Facebook… We… Read More

Facebook Advertising  /  Mobile Search

Facebook Targeting Alert! Gaming the Grid with Power Editor? OMG, RLY?!


Newsflash!(?) Facebook either introduced some seriously radical targeting features to Power Editor or Power Editor is being a bit wonky. We’re hoping for the former, because with this new targeting feature (?) marketers can now target Precise Interests AND Broad Categories. At the SAME TIME.

Facebook Advertising  /  Facebook Demographic Research

Dear #Facebook Ads Global Marketing Solutions Team: #WTF?


A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.

Facebook Advertising

Building Powerful Brands Without Big Brand Budgets, from #SESCHI


Welcome back to aimClear’s coverage of #SESCHI! We just didn’t feel right moving past Day #2 without paying tribute to a session that truly rocked the SES crowd, Building Brands Without Big Brand Budgets. It was positively packed with tactics and takeaways, so much so we needed a full 24 hours to digest them all. Ryan… Read More

SES Chicago  /  Small Business