Merry Morud

Merry Morud

Merry has published 51 posts

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

Amplify Facebook Ad Targeting With Social Synonyms

Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by […]

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Facebook Marketing to the (Lunatic) Political Fringe

Labor Day is over and the final push for Midterm Elections is here, with the media & candidates whipping up political parties into a polarizing frenzy. Whether you are a divisive mastermind looking to stir the crazy pot or a candidate hoping to clear up some slung mud, political Facebook ads are your friends amongst […]

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Social Networking & Gen Y: Opportunity, Not Obstacle

Dear Public School System of the United States: The time has come for you to stop thinking social networking prohibition will magically end online abuse and make your students better, safer, and nicer people. For the sake of future generations, please, take the reins and integrate structured social networking education into your curriculum. Encourage your […]

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Jumping Through Hoops: Enterprise Level SEO Tips

It’s hard to keep up with the latest and greatest SEO tactics. Add thousands (or even millions of pages) and corporate hoops to jump though, and that is the hell an enterprise SEO point person deals with every day. Educating key decision makers, overcoming budget issues and keeping everyone on the same page were all […]

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Eye Tracking Research, All It’s Cracked Up to Be?

Knowing and understanding how consumers interact with your website is valuable information that can be obtained by looking over their shoulder. This approach is creepy and tedious. Instead, you could utilize eye tracking studies, but they can’t tell you the whole story. Read on for coverage from the Eye Tracking Research Update session at Search […]

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Analytics Pioneer John Marshall On Using Data Well

Bottom line? Utilizing and understanding the analytic data behind your website traffic is absolutely essential if you plan on making money. The Introduction To Analytics session at Search Engine Strategies New York left the audience with a depth of courage to explore Google Analytics (GA), five elements of a CEO-worthy report, the best KPIs to […]

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What To Do When “The Man” Gets You Down (in the SERPs)

If your website is lost to Google (aka “The Man”), not just buried in the SERPs, it may have violated Google’s Terms of Service (TOS) by singular or multiple violations. This isn’t a mistake, so be prepared to get on your knees, confess your crimes, wait for the Googlers to flip the switch back on […]

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When Marketing to Marketers, Education is Essential (Shocker)

The marketing to marketers panel at SES Chicago 2009 emphasizes education is key when marketing an intangible product to an ultra-critical niche market.

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