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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

Tragic Social & Content Marketing Loves Lost… +Rebound Advice

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Valentine’s Day is upon us which has us thinking about those we love, but also those great loves we may have lost…This post laments the loss of social and content marketing tools we loved over the years, and are now *sniff* lost to us; and how we, the digital savvy, can overcome our abrupt breakup… Read More

Content  /  Social Media

The New State of Google, +1 Brutal Calacanis Smackdown – Matt Cutts #PubCon Keynote

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Carb-loading is common for runners prior to a large event.  This morning bright and early, marketers carbed-up for what was sure to be an stimulating Keynote featuring Google’s industry ambassador, Matt Cutts, affable head of webspam. PubCon fed attendees carbs, caffeine and sugar to set up the keynote, which was fully appropriate. The continental breakfast… Read More

Google  /  Industry Events  /  PubCon Vegas  /  SEO

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing

Facebook Philosophies & Best Practices, Part I: Account Structure

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Welcome to the first installment of aimClear’s Facebook Philosophies and Best Practices Guide. In these posts we’ll outline Facebook Ads best practices from account structure and psychographic targeting to ad creation and ad management. Our goal is to offer essential thinking in bite size chunks. In this first post we’re highlighting how to best set… Read More

Facebook Advertising

10 Things We Hate About LinkedIn Ads! And Workaround Solutions

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It’s expected: ad platforms, in their infancy, often start very rudimentary and then evolve to something beautiful, powerful, and easier to use. The time has come for LinkedIn ads to grow up and rise to the (often simple!) expectations of online advertisers. For years we’ve used LinkedIn ads and put up with the infuriating platform… Read More

LinkedIn  /  Rants  /  Social Media Marketing