Brands sure did get a lot of HEAT this year for posting about 9/11… Here’s a different take.
Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More
We’re happy to report a new Facebook ads reporting feature spotted just this weekend: Reporting Summaries! Facebook rolled out new reporting nearly a year ago with a handful of new features for advertisers but overlooked the row that would summarize data rows, forcing advertisers to grab their calculators or export reports and summarize the data manually. While… Read More
Carb-loading is common for runners prior to a large event. This morning bright and early, marketers carbed-up for what was sure to be an stimulating Keynote featuring Google’s industry ambassador, Matt Cutts, affable head of webspam. PubCon fed attendees carbs, caffeine and sugar to set up the keynote, which was fully appropriate. The continental breakfast… Read More