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Author Merry Morud

Merry Morud

After receiving a full-contact, crash-course in nearly everything online marketing she found her sweet-spot in Facebook marketing and deep, dense psychographic targeting. Merry describes her enthusiasm for online marketing as a love of the innovation, pace, and creativity potential. “The industry moves so fast, it’s impossible to get bored.”

 

Make Your Ads SING like Sondheim: Creative Lessons from a Lyrical Genius

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Bleeding-edge creative is a cornerstone of every marketer’s work. We strive to make each ad placement a mini work of art specially constructed and optimized creatively per channel. In the following months, we plan to write extensively about our creative process and what it takes to develop stunning creative. But first, I recently stumbled upon… Read More

Creative  /  Facebook Advertising  /  PPC

Facebook Ads Reporting Summaries! Long-Awaited Feature Launches

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We’re happy to report a new Facebook ads reporting feature spotted just this weekend: Reporting Summaries! Facebook rolled out new reporting nearly a year ago with a handful of new features for advertisers but overlooked the row that would summarize data rows, forcing advertisers to grab their calculators or export reports and summarize the data manually. While… Read More

Facebook Advertising

Tragic Social & Content Marketing Loves Lost… +Rebound Advice

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Valentine’s Day is upon us which has us thinking about those we love, but also those great loves we may have lost…This post laments the loss of social and content marketing tools we loved over the years, and are now *sniff* lost to us; and how we, the digital savvy, can overcome our abrupt breakup… Read More

Content  /  Social Media

The New State of Google, +1 Brutal Calacanis Smackdown – Matt Cutts #PubCon Keynote

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Carb-loading is common for runners prior to a large event.  This morning bright and early, marketers carbed-up for what was sure to be an stimulating Keynote featuring Google’s industry ambassador, Matt Cutts, affable head of webspam. PubCon fed attendees carbs, caffeine and sugar to set up the keynote, which was fully appropriate. The continental breakfast… Read More

Google  /  Industry Events  /  PubCon Vegas  /  SEO

HUGE Facebook Category Targeting Expansion – Occupation Targeting, Travel, Tech & More!

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Holy $&*)! Facebook advertisers, take a seat! (Yes, even you skeptical B2B marketers.) Facebook Category targeting just took serious leaps and bounds forward in terms of native category targeting. Scroll on to see Facebook’s latest (huge!) category targeting update laid out visually. We were first tipped off when we noticed the Broad Categories box looks… Read More

Facebook Advertising  /  Facebook Demographic Research  /  Social Media Marketing