You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs. The second installment […]
Most reasonable marketers probably pine to see their YouTube videos rank, in Google and Bing’s organic Universal SERPs, for important keyword searches. While the exact ranking algorithms are super secret hot sauce, follow YouTube tagging best-practices to get videos ranked in Google, Bing & YouTube itself.
Greetings #PubCon attendees. Our own Marty Weintraub is speaking today at the Las Vegas Convention Center in Salon C, in the “SEO for Multimedia and Rich Media” at 2:55PM PT. Because Marty wants to spend his time sharing cool YouTube keyword research tactics we employ at aimClear, he asked that the team back in Duluth put […]
If You Build It, Will They Come?… that’s the question on the minds of many community managers. It was also the first of many topics discussed during the #BlueGlassFL Day 2 late morning session, The Power of the Community – Leveraging and Mobilizing Organic Online Communities. Say it’s built, and “they” come… once those community […]
Day 1 of #BlueglassFL in Fort Lauderdale, Florida. While 9AM is hardly “butt-crack” early, many a search marketer were visibly feeling the effects of last night’s… networking event. For the conference attendees struggling to hoist peeper lids up over their pupils, a straight shot of espresso was top priority before taking seats in the first […]
* Sigh * 🙂 As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been […]
The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.
What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine? As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House: […]