Manny Rivas

Manny Rivas

Manny has published 54 posts

Analytics Study: Organic Conversion, Algorithm Updates

* Sigh * As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been making […]

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#SESNY 2010: Don’t Be Negligent, Carpe Display

The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.

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How to Build a Terrific In-House SEO Team

What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine?  As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House: […]

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Beyond “Great Content,” How to Be a Link Magnet

It feels good to be back at Search Engine Strategies 2010 New York. I was white-knuckled on the flight in but the embarrassing sobs and childish screams were all worth it to come fraternize with you search folk in the city that never sleeps. The first session of the day in the Search on the […]

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Chris Boggs SES V-Interview: On Structured Data, Personalization & Client Communication

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders.  I had a chance to score a couple of moments of Chris’ time, […]

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Serendipity, Kittens & Black Hat: Jonathan Allen V Interview

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.

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Information Architecture: Are Your Customers Lost?

So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be […]

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YouTube Optimization Clinic with Greg Jarboe

The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched […]

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