ARCHIVE

Author Manny Rivas

Manny Rivas

 

The Analyst’s Guide to Teaching Data Driven Community MGMT @ #eMetrics

By

Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs. Guess what, analysts? with your awesome data measuring chops, it… Read More

Community Manager  /  eMetrics

PPC Quality Score: Cracking the Code @ #SESSF

By

Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More

PPC  /  Quality Score  /  SEM  /  SES San Francisco

Bill Hunt Blueprints Mastermind Keyword Modeling @ #SESSF

By

Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made… Read More

Keyword Modeling  /  Keyword Research  /  SES San Francisco

Revealed: Which Video Platforms Get Results in Universal SERPs

By

You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal  SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs.   The second installment… Read More

Universal Search  /  Video

Deadeye YouTube SEO & Winning Universal SERPs

By

Most reasonable marketers probably pine to see their YouTube videos rank, in Google and Bing’s organic Universal SERPs, for important keyword searches. While the exact ranking algorithms are super secret hot sauce, follow YouTube tagging best-practices to get videos ranked in Google, Bing & YouTube itself.

Video