Manny Rivas

Manny Rivas

Chief Marketing Officer

The Analyst’s Guide to Teaching Data Driven Community MGMT @ #eMetrics

Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs. Guess what, analysts? with your awesome data measuring chops, it […]

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PPC Quality Score: Cracking the Code @ #SESSF

Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in […]

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Bill Hunt Blueprints Mastermind Keyword Modeling @ #SESSF

Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made […]

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