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Author Manny Rivas

Manny Rivas

 

Definitive YouTube TrueView Ads Guide: What Smart Marketers Need To Know

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This is an all inclusive guide to setting up YouTube TrueView video ads. Whether you are looking to use these video ads for branding, generating leads, direct response or you just plain want to drive views to your stellar new video, this guide will show you how to set up your campaign from the ground… Read More

Video  /  YouTube

#SESNY, 2:15PM, How To EXPLODE Your Social Media Strategy!

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Are you attending Search Engine Strategies New York today? Don’t miss the Spotlight Session featuring Marty Weintraub, CEO & Founder of aimClear and author of “Killer Facebook Ads” (Wiley/Sybex). In this solo session, “Mining Deep Social Media Strategy From Search History,”@aimClear will show you how to leverage years of your company’s search marketing experience for… Read More

aimClear  /  SES New York

The Analyst’s Guide to Teaching Data Driven Community MGMT @ #eMetrics

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Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs. Guess what, analysts? with your awesome data measuring chops, it… Read More

Community Manager  /  eMetrics

PPC Quality Score: Cracking the Code @ #SESSF

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Welcome back to aimClear’s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in… Read More

PPC  /  Quality Score  /  SEM  /  SES San Francisco

Bill Hunt Blueprints Mastermind Keyword Modeling @ #SESSF

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Welcome back to aimClear’s continuing coverage of #SESSF. Keyword research is a primary cog in PPC and SEO systems alike. There is no question, leveraging intent-based semantic insight for prospective customers can directly influence lift in the bottom line. Over the past year, though, the addition of Google Instant and intent-based Bing search results has made… Read More

Keyword Modeling  /  Keyword Research  /  SES San Francisco