aimClear Search Marketing Blog

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders. 

I had a chance to score a couple of moments of Chris’ time, at SES Chicago 2009, to discuss what was covered in the session he moderated, “Meaningful SEO Metrics: Going Beyond the Numbers.” He shared his perception of hot SES buzz this time around. Topics he notes included “structured data,” personalization and the one that has grown near and dear to him recently, client communication. Read the rest of this entry »

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.
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So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be quickly lost.

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The following is a summary of Greg Jarboe’s SES Chicago ‘09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of Joblr.com; Managing Partner & Founder of Beyond Ink.

Greg is President & Co-founder of SEO-PR.

We all know Google rules search. Interestingly enough however, there were 10 billion videos watched on YouTube in August while Google put 9 billion searches on the board. While neither number can be scoffed at, the comparison makes obvious why YouTube is arguably the most under-leveraged marketing vehicle your brand may have access to.

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Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings , I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down.

My session today (first session of the day titled Search Industry Today) focuses on where the paid search and SEO industry sit after a decade of growth tallying over $10 billion. Will the flow of ad dollars into search soon plateau? Is search too expensive and competitive or is it realizing a larger share of advertising revenues? What is the value of search beyond performance and results? Have most of the SEM + SEO brand strategy insights and performance gains been discovered by the industry or will the road to discovery continue?

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Building an effective YouTube profile doesn’t necessarily need to be time-intensive, but like any other social media platform solid marketing requires commitment and constant upkeep.

Visibility takes  understanding the direct influence behind community outreach and maintaining presence in the  dialogue. YouTube success requires a brand voice spoken so clearly that it echoes across several channels.   Read on for up-to-the-minute video promotion tips and tricks.

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It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty.

All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend aimClear crew howling. In a momentary haze, Marty gave me permission to publish these pictures and I wanted to do so before he changed his mind!

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Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing new to Insight. However merging these two measurements is. The new feature allows us to toggle between stats in a cool stacked chart or line chart display. Read the rest of this entry »

Understanding various social & algorithmic nodes is important, as users build up enough street-cred’ to hang with other pages in first string YouTube SERPs. Once a profile gains momentum and authority, results begin to appear.

YouTube uses various metrics, known and black box, to establish ranking and authority of videos and channels. We recommend participation along the following nodes to build YouTube profiles for higher video rankings.

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When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling.

When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly powerful. Therefore understanding YouTube’s built in analytics, Insight, is imperative. Let’s go on an inside tour of YouTube Insight analytics must-know-fundamentals. Read the rest of this entry »