Author Manny Rivas

Manny Rivas


10 Kevlar #PPC Analyses & Processes For A Bulletproof Account


Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way… Read More

AdWords  /  PPC

Facebook Graph Search MANIA! Must-Read Resources, UI Tour & Review


First things first. Since the announcement of Graph Search there have been a number of great reads from marketers and news sources. We’ve pulled together a list of a handful we enjoyed… Facebook Likes May Now Be as Valuable as Links – MartiniBuster What Facebook’s Graph Search Means for Marketers – Social Media Explorer Up… Read More

Facebook Graph Search

Uncle Tom’s Brilliant Social Tactic: Capitalize On Competitor’s Tragic #Fail


This is the story of how one brand’s screw up became a competitor’s social media opportunity. It doesn’t take much effort to monitor the socialsphere for your competitors’ brand terms, provide a solution, and turn their dissatisfied customer into YOUR brand evangelist. Read on to see how one Madeline Island lodge did just that. Brief… Read More

Local Search  /  Rants

Definitive YouTube TrueView Ads Guide: What Smart Marketers Need To Know


This is an all inclusive guide to setting up YouTube TrueView video ads. Whether you are looking to use these video ads for branding, generating leads, direct response or you just plain want to drive views to your stellar new video, this guide will show you how to set up your campaign from the ground… Read More

Video  /  YouTube

#SESNY, 2:15PM, How To EXPLODE Your Social Media Strategy!


Are you attending Search Engine Strategies New York today? Don’t miss the Spotlight Session featuring Marty Weintraub, CEO & Founder of aimClear and author of “Killer Facebook Ads” (Wiley/Sybex). In this solo session, “Mining Deep Social Media Strategy From Search History,”@aimClear will show you how to leverage years of your company’s search marketing experience for… Read More

aimClear  /  SES New York