ARCHIVE
First things first. Since the announcement of Graph Search there have been a number of great reads from marketers and news sources. We’ve pulled together a list of a handful we enjoyed… Facebook Likes May Now Be as Valuable as Links – MartiniBuster What Facebook’s Graph Search Means for Marketers – Social Media Explorer Up… Read More
This is the story of how one brand’s screw up became a competitor’s social media opportunity. It doesn’t take much effort to monitor the socialsphere for your competitors’ brand terms, provide a solution, and turn their dissatisfied customer into YOUR brand evangelist. Read on to see how one Madeline Island lodge did just that. Brief… Read More
This is an all inclusive guide to setting up YouTube TrueView video ads. Whether you are looking to use these video ads for branding, generating leads, direct response or you just plain want to drive views to your stellar new video, this guide will show you how to set up your campaign from the ground… Read More
Are you attending Search Engine Strategies New York today? Don’t miss the Spotlight Session featuring Marty Weintraub, CEO & Founder of aimClear and author of “Killer Facebook Ads” (Wiley/Sybex). In this solo session, “Mining Deep Social Media Strategy From Search History,”@aimClear will show you how to leverage years of your company’s search marketing experience for… Read More
Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs. Guess what, analysts? with your awesome data measuring chops, it… Read More
