aimClear Search Marketing Blog

[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:]

During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine form discussing Google Analytics changes.

For any of you who have heard Avinash speak you’ll know that he’s an incredibly humorous speaker. But underneath that humor lies wisdom. Even when you think he’s making a joke, if you dissect what he’s saying; underneath, it’s brilliant.

Here are Avinash’s best quotes from his speech and the underlying implication of what he said: Read the rest of this entry »

It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David Szetela CEO, Clix Marketing shared world class content targeting  tips from Advertisers perspective. Read the rest of this entry »

Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results. Read the rest of this entry »

The SES San Jose “sponsored” Google  session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations.

In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that you probably didn’t know about: Read the rest of this entry »

As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze more out of media buys. Read the rest of this entry »

It’s an age old issue. You know that your online is driving off-line sales – But how do you measure?

Search Online, Purchase Off-line at Day 2 SES San Jose offered two case studies to help marketers better understand ways to tackle this important issue. Read the rest of this entry »

On Day 1 at SES San Jose, the Video Search Engine Optimization session was jam packed with people standing around the perimeter.

It’s no surprise when you consider the speakers line up:Greg Jarboe, President & Co-founder, SEO-PR; Chase Norlin, CEO, Pixsy Corporation ; Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC; Matthew Scheybeler, CTO, blinkx and Gregory Markel, Founder/President, Infuse Creative, LLC. All this moderated by Joseph Morin, Partner, Boost Search Marketing & CEO, Storybids, Inc.

While everyone agreed on the basics there is clearly a lot of opportunity to break new ground in Video Optimization. Read the rest of this entry »

‘Tis budget season and marketing people are all a flutter trying to decide how to spend their 2009 dollars.

As the American Economy gives more and more recession indicators, marketing budgets are going to hold even at best and most likely will shrink this year.

Smart marketers know that Viral Marketing aka Word of Mouth Marketing (WOM) can be an inexpensive yet HUGELY effective means of getting your message out.

The Igniting Viral Media Session, Day 1 at SES San Jose was jam packed with great information on how to make your viral campaigns more effective from some of the search industry’s top viral marketers: Read the rest of this entry »