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Author Jennifer Osborne

 

Wisdom & Humor From Avinash Kaushik

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[Editor's note: This post is our continued dissemination of content from last week's  SearchEngineStrategies San Jose search marketing conference, where aimClear had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:] During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine… Read More

Analytics  /  Google

World Class Contextual Ad Targeting Tips Revealed

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It’s Day 4 at SES San Jose and it looks like they saved the best for last. Moderated by Gregg Stewart SVP, Interactive, TMP Directional Marketing, this session looked at Contextual Advertising from two directions: from a publisher’s perspective on how to generate more revenue dollars and also effective tactics for managing contextual campaigns. David… Read More

Paid Marketing

Under the Lens – Ads in a Quality Score World

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Moderated by Dana Todd, CMO for Newsforce, Day 3 of SES San Jose found SEM experts discussing how Quality Score has impacted results and how you can impact quality score results.

Paid Marketing

7 Google Analytics Plug Ins & Reports You Probably Didn’t Know About

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The SES San Jose “sponsored” Google  session featured Avinash Kaushik, Author, Analytics Evangelist, Google and Tom Leung, Business Product Manager, Google Website Optimizer. Both gentleman gave terrific presentations. In particular, scattered amongst the screen shots of how to get the most out of your Google Analytics, lay a number of plug ins and reports that… Read More

Analytics  /  Google

Cash In Hand: Advanced Paid Search Techniques

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As paid search grows to be ever more expensive, employing techniques to wring every drop of ROI from PPC becomes more crucial. Moderated by Richard Zwicky, Founder and CEO of Enquisite, the “Advanced Paid Techniques” session here at SES San Jose examined common landing page mistakes and the benefits of negative keywords to help squeeze… Read More

Paid Marketing