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Author Gretchen Egeberg

Gretchen Egeberg

Whether with clay or ad creative, Gretchen’s hands are always dirty. Gretchen is an Online Marketing Production Specialist at aimClear, where she specializes in Facebook and LinkedIn ads production. From targeting to creative to campaign management and optimization, if it has to do with social ads, Gretchen’s most likely involved.

With no two days being exactly the same, Gretchen credits the search marketing industry as having the perfect balance between business and creative. “There is an overwhelming amount of passion in this line of work,” she says. “People enjoy what they do, they enjoy each other and they work incredibly hard. It’s pretty darn inspiring.”

 

Getting Repped with Andy Beal! Advance Your Reputation Monitoring Training Program

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Well folks, it’s time for another aimClear book review! In this month’s installment, reputation management expert Andy Beal shows us it doesn’t take a lot of time to give your online reputation a work out and see some serious results. Cutting to the chase, we recommend you check out Repped: 30 Days to a Better Online Reputation. This… Read More

Book Review  /  Reputation Management

Lisa Buyer’s “Social PR Secrets” Exposed! An aimClear Book Review

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Longtime industry speaker and aimClear friend of many years, Lisa Buyer, released her debut book, Social PR Secrets, in September 2013. After reading the book and pondering everything Lisa had to share, we decided to celebrate her success with a book review. Without further ado, prepare yourself for a thought-provoking session of social PR secrets!… Read More

Interviews  /  PR

Google Glass, +1s & Search Galore at #PubCon 2013

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Our coverage of PubCon continues from Las Vegas this morning! We all know that we should pay more attention to Google+, even though we really, really…really don’t want to. But if I’ve learned anything here at Pubcon 2013, it’s that Google+ is the future, and it’s going to get even more important to your overall… Read More

Google  /  Google Plus  /  Industry Events  /  PubCon Vegas

LinkedIn Sponsored Feed Updates Finally! Look Organic, Actually Paid

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You’ve been dreaming about a more robust LinkedIn paid-organic social distribution machine.  Well now it’s finally here! The long-awaited “Sponsored updates” from LinkedIn were just rolled out. We’ve been waiting for LI to augment their limited repertoire of traditional ad units for a long time. If you can get over the high price tag, it… Read More

LinkedIn  /  PPC

Facebook Partner Categories: Wrangle Up Some Deadeye Targeting Segments, Y’all! (+7 Must-Read Posts)

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As you may have heard, the next big thing from Facebook is being rolled out before our very eyes. It’s called Partner Categories. SMBs everywhere are holding their breath, crossing their fingers, clutching their lucky rabbit’s foot charms close to their hearts in anticipation of this new advertising tool. The word around the watering hole… Read More

Big Data  /  Facebook Advertising