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Author Erica Sendros

Erica Sendros

 

Exploring The Art Of Social Media Hoaxes: Dark Humor Meets Brilliant Execution

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We all know that creative, well-developed content and expertly executed social media campaigns can yield results that rock. Remember Burger King’s Subservient Chicken stunt back in 2004? You told the lone, albeit giant chicken on the website to do something, and he did it. Couple that with a 12-minute fight scene in which a TenderCrisp… Read More

Content  /  Rants  /  Social Media

aimClear Roadtrippin’: #SearchEx to #MozCon, More Fun Than 182 Puppies?!

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Flying all over the country this week, aimClear CEO Marty Weintraub will be speaking at a few conferences near and dear to our calendar’s heart. First stop: Down south to Charlotte, NC on Tuesday for Search Exchange and a lesson on psychographic targeting, and then to Seattle on Thursday to rattle the MozCon crowd with… Read More

Speaking Engagements

The Social Media Community Manager’s Facebook, Twitter, & Google+ Wish List

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The life of the community manager is fraught with intrigue and excitement. You never know what those frisky social citizens are going to come up with next, whether it’s a simple product/service question or a scathing rant about why Brand XYZ sucks at life and should be sent to the guillotine. That’s what keeps our… Read More

Community Manager  /  Social Media

Rand Fishkin & Marty Weintraub Light Up 2012 #Zenith Conference Keynotes

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The Zenith Social Media Marketing Conference elicited thrills and chills as attendees strolled through the Duluth skyways between the Holiday Inn & Suites and the aimClear office for an exciting day of all things social! We had a blast attending sessions, taking notes, introducing speakers, and just enjoying the company of all the like-minded marketers… Read More

Duluth  /  SEO  /  Social Media Marketing

How to Get C-Suite Buy-in For Social Media Measurement Tools a la #SMX

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Day 3 of #SMX West was smashing good fun, once again finding attendees loaded up on caffeine and rearing to go. There was a slight bittersweetness to last day of the conference, but there was no time to wallow. Not with Justifying The Investment: Analytics For Social Media on the session agenda! Moderator Greg Finn guided speakers… Read More

Facebook Training  /  SMX West  /  Social Media