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Author Erica Melchior

Erica Melchior

 

aimClear Presents Deep in the Sheets: An Excel-Focused Video Series for PPC Practitioners

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A deep understanding of Excel is key to a PPC manager’s ability to view and analyze data in a way that results actionable outcomes. That’s why we’ve created a new web series, Deep in the Sheets, beginning with the first five #TASTY hacks below! For PPC newbies and advanced pros alike, Deep in the Sheets… Read More

Deep in the Sheets  /  PPC

Destination: Las Vegas! aimClear to Speak at #Pubcon

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Fresh off the heels of SMX East, the aimClear team is jetting off to Vegas for our annual pilgrimage to Pubcon. We’ve been attending Pubcon since 2008, and each year we’re more excited than the last. Pubcon is a digital advertising mecca, and an opportunity to reconnect with old friends and new connections alike. Pubcon… Read More

PubCon Vegas  /  Speaking Engagements

aimClear’s 2014 #SMX East Agenda: Speaking, Exhibiting & Shh… (There’s a Secret!)

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SMX East is already next week, and we’re pumped to partake in a full online marketing conference trifecta! We’ll be attending, speaking and exhibiting at the Jacob K. Javits Center in New York. We’ll share an exciting secret at our booth, 320! We promise, you won’t want to miss this gem. For those who will… Read More

SMX East  /  Speaking Engagements

YouTube Advertising, TrueView Ads & More! Manny Rivas to Speak at #ReelSummit

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Google and YouTube have been amping up their advertiser toolsets for a while now. More people and companies continue to grab the video camera and run with it, promote videos organically and advertise with TrueView ad units. We’re excited that video advertising continues to flourish, but there are a few YouTube things every new marketer… Read More

Speaking Engagements  /  Video

#SMX Advanced Speakers Measured! Who Are the Big Kahunas?

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Need to know which SMX speaker REALLY knows his or her Google+? We can help with that. Burning to know who runs the Twitter game? Check! How about top-dog bloggers? Whose name generates the most hype? Not to worry, we’ll fill you in. We poured  through numerous data points and created an algorithmic grid to measure SMX Advanced speakers, across a… Read More

SMX Advanced