Author Erica Melchior

Erica Melchior


YouTube Advertising, TrueView Ads & More! Manny Rivas to Speak at #ReelSummit


Google and YouTube have been amping up their advertiser toolsets for a while now. More people and companies continue to grab the video camera and run with it, promote videos organically and advertise with TrueView ad units. We’re excited that video advertising continues to flourish, but there are a few YouTube things every new marketer… Read More

Speaking Engagements  /  Video

#SMX Advanced Speakers Measured! Who Are the Big Kahunas?

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Need to know which SMX speaker REALLY knows his or her Google+? We can help with that. Burning to know who runs the Twitter game? Check! How about top-dog bloggers? Whose name generates the most hype? Not to worry, we’ll fill you in. We poured  through numerous data points and created an algorithmic grid to measure SMX Advanced speakers, across a… Read More

SMX Advanced

Zenith2014! Duluth’s Social Marketing Conference Speakers’ Preview Part 2 (See Ya Next Week)


As promised, we’re back for round two of this year’s Zenith Social Media Marketing Conference’s speaker preview! Zenith is exactly one week away, and we’re looking forward to a brilliant gathering of some of the online marketing industry’s most respected thought leaders. If you haven’t registered yet, don’t fret. There’s still time! If you have,… Read More

Zenith SocialCon

Launch a Holistic Video Campaign with Manny Rivas! A Preview from @MnSearch


MnSearch, or the Minnesota Search Engine Marketing Association, is foundational in leading the charge to advance search skills among online marketers in the state. When Manny Rivas, aimClear Online Advertising Director, was asked to speak at a local event earlier this year, he jumped at the opportunity to share his expertise on Video Strategy and… Read More

Content  /  Paid Marketing  /  Video

Exclusive #Zenith2014 Speakers’ Preview & Intel, OMG IT’S HERE!


The third annual Zenith Social Media Marketing Conference is just around the corner, and if this year is anything like last year’s conference, we’re in for a real treat. On Thursday, May 22, prepare to be enlightened! Along with the Duluth Area Chamber of Commerce, we’re delighted to bring together some of the online marketing… Read More

Zenith SocialCon