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Author Dion Plakos

 

Bad #PPC Kitties! Systematic AdWords Structure Illustrated

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Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in… Read More

AdWords  /  PPC