Derek Edmond

Derek has published 6 posts

Make Every Click Count! Advanced PPC Tactics

The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session.

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7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations)

Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners. Sage Lewis, President of […]

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Explosive Viral Marketing: Killer Tactics & Tips

photo credit: eyesplash Mikul What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users. While it’s no secret how prominent […]

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A Practical Guide to Performance Based Pricing

photo credit: Diego Cupolo In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of […]

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As Search Behavior Evolves, So Must Search Strategy

photo credit: Jermz Photography While it’s obvious that the web is no longer a one-way communication process, it’s less clear where consumers will end up looking for information, with so many more options available than ever before. YouTube, Facebook, Forums, Blogs, AND search engines. Laptops, desktops, mobile devices, home entertainment centers and maybe even your […]

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SES San Jose C-Suite Track #1: The Adaptive CMO

Search Engine Strategies San Jose kicked off the C-Suite track with The Adaptive CMO: A New Paradigm for Digital Marketing, featuring a solo presentation from Brian Featherstonhaugh, Chairman & CEO of OgilvyOne Worldwide.

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