aimClear Search Marketing Blog

The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session. Read the rest of this entry »

Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners.

Sage Lewis, President of SageRock provided a quick introduction [apparently Tim has a lot of groupies ] and then it was off to the presentation. Read the rest of this entry »

photo credit: eyesplash Mikul

What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users.

While it’s no secret how prominent social platforms such as Twitter, Facebook and YouTube are, the ability to generate buzz and establish productive relationships with customers online is certainly not as clear.

Search Engine Strategies San Jose kicked off Day Two with the session: Igniting Viral Campaigns: Leveraging Consumer-Generated Content. Read the rest of this entry »

photo credit: Diego Cupolo

In these risky financial times, some marketing executives who purchase SEO, PPC and Social services are exploring alternative business models for engaging and incenting vendors. One attractive option for mitigating financial risk and maximizing return, has always been pay-per-performance. So how does performance pricing fit in today’s brave new world of online marketing vendor services?

This SES San Jose panel, Performance Pricing Models: What Every CMO Must Know!” evaluated successful SEM campaign case studies contracted by this pricing model. Speakers also offered a thorough overview of the concept, applicability to various channels, key benefits, caveats and crucial success factors. Read the rest of this entry »

photo credit: Jermz Photography

While it’s obvious that the web is no longer a one-way communication process, it’s less clear where consumers will end up looking for information, with so many more options available than ever before. YouTube, Facebook, Forums, Blogs, AND search engines. Laptops, desktops, mobile devices, home entertainment centers and maybe even your toaster.

“Nothing in search marketing is as certain as change. Ten years ago Google did not exist – now it’s a verb that means searching on the Web.”

The SES San Jose session: “Beyond Googling: Where Will Your Customers Be Searching in Five Years?” looked to address these questions and showcase opportunities. Read the rest of this entry »

photo credit: Alex E. Proimos

Search Engine Strategies San Jose kicked off the C-Suite track with The Adaptive CMO: A New Paradigm for Digital Marketing, featuring a solo presentation from Brian Featherstonhaugh, Chairman & CEO of OgilvyOne Worldwide. Read the rest of this entry »