Derek Edmond

Make Every Click Count! Advanced PPC Tactics

The Advanced Paid Search Techniques session on Day 3 of SES San Jose brought together a fantastic group of marketers offering advice and guidance for getting the most out of paid search campaigns. Moderator Chris Boggs, Director of SEO at Rosetta kicked off the session.

By on August 13th, 2009 3 Comments

7 Deadly Sins of Landing Page Optimization (& Other Profitable Considerations)

Getting someone to click a search ad is one thing; getting them to convert into a sale or lead is another. The second session I attended on Day Two of Search Engine Strategies San Jose was “Landing Page Testing and Tuning“. Featuring a solo presentation by Tim Ash, President of SiteTuners. Sage Lewis, President of […]

By on August 12th, 2009 2 Comments

Explosive Viral Marketing: Killer Tactics & Tips

photo credit: eyesplash Mikul What online venues do your customers flock to when they’re not searching Google or visiting your website? They could be talking about your brand – good or bad – at this very moment, in an online venue seen by thousands or even millions of users. While it’s no secret how prominent […]

By on August 12th, 2009 4 Comments