Critical Context in Analytic Data: Captain Kirk, Mortality Rates & Red Shirts
Posted by Charlene Jaszewski on March 17th 2008 in SES New York 2008
Matt Bailey, in his lively Search Engine Strategies presentation, “Analytics: Data Into Action,” explained the importance of context in analytic data using the analogy of calculating the mortality rate of the “red-shirts” on Star Trek. This session was moderated by Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch.
Analytics data on its own does nothing
Analytic data on its own doesn’t tell a story. Data plus information (context) equals knowledge.
Analytics fits into the larger picture of your website process Read the rest of this entry »
