It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen
In this article, we will discuss Digital out of Home (DOOH) advertising, delving into the benefits, advances, and advantages of programmatic DOOH across the international landscape. This exploration will start
Recently our blog post, “GPT-4 Prompt Engineering Master Elements: Controlling Complexity, Repetitiveness, Tone, Person and Believability,” addressed common issues which can weaken output by making copy obviously less human. Today,
This post shares a new twist on a classic AIMCLEAR deliverable that agency clients are eating up. We are turning marketplace uncertainty regarding AI into a major agency selling point.
In June, the latest update of ChatGPT architecture (4) was unleashed. This update to GPT-4 can simulate conversation reasonably well. But it still does not understand or know like humans.
We are pleased to announce the formation of AIMCLEAR® AI MARKETING LAB, an intensive research unit tracking emergent AI capabilities, onboarding AI platforms, building agency tools hackathon-style for rapid implementation
The Duluth News Tribune has published an article I wrote, “Local View: Deeper dig into data reveals concern for Duluth tourism.” To form the article, I worked with teammates who
ChatGPT is all the rage. This latest evolution of artificial chat intelligence has some marketers worried about their jobs. Output from ChatGPT ranges from extraordinary to equivocating, self-admittedly incorrect, and
When strategizing digital marketing promotions, it’s crucial for marketers to align offers made with targeted audiences’ needs. Otherwise, the potential outcome can be compromised, or worse – the process can
Whew, 2020 and 2021 were SO intense. We’ve all been through a lot together over the last 2 years and now it’s time to gather once again on Superior St.,
