Prove Performance Branding LIFT / Psychographics: Search Volume, CAC, & ROAS
It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen paid advertisers, SEO practitioners, brand managers, and marketing leadership to change the equation. You’ll be equipped to hack Google for “100% Theoretical Impression Share,” a […]
The Occupational Psychographics of LinkedIn Psychographic Professionals
Psychographic variables are attributes connecting users’ interests, affinities, proclivities, politics, biases, religion, peccadilloes, sexuality, financial status, purchase intent, education, freaky stuff, car ownership, house size and thousands of other common (plus off-the-beaten-path) layers. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Occupational psychographics profile a user’s workplace, employers, job description and other variables. […]
Social Targeting Psychographics Stack-Up — What You Can & CANNOT Target (as of NOW*)
The channels in which marketers decide to invest media spend are crucial to realizing optimal, efficient ROI. I can’t tell you how many times I’ve smacked my forehead when a client said they’ve already pre-paid $XX,XXX in channel Y (which always has to be used by a certain date or it disappears… SRSLY? WTF?) when […]
Social Exclusion Targeting! How to Map Negative Search #PPC Keywords to Social Psychographics | Hot House
Negative keywords are BUTTER to search marketers’ bread. Excluding irrelevant and information-only queries from search campaigns helps performance marketers focus the audience and preserve precious PPC budgets, making keyword exclusions a highly valued targeting feature. Smart social marketers are using the same negative keyword logic from search and mapping to social campaign, however this tactic […]
Performance Marketing
Performance Marketing Performance marketing means the absolute relationship between digital marketing investments and pure business outcomes. AIMCLEAR marketers helped define modern performance marketing over two decades. Running transformative programs for brands, iconic to upstart, we know what it takes to be great. Your brand demands KPI conversions, period. We deliver ROI-forward results to justify your […]
Global DOOH Advertising: Engaging 21st Century Consumers On-Site
In this article, we will discuss Digital out of Home (DOOH) advertising, delving into the benefits, advances, and advantages of programmatic DOOH across the international landscape. This exploration will start by examining the criteria necessary when creating media plans- what is important. Finally, we’ll conclude listing go-to international DOOH platform providers, media formats, channels offered, […]
See AIMCLEAR LIVE
Every fall our marketers strap rocket boosters on and take off around the globe to share what we have uncovered, unlocked, dug-up, revealed and who we’ve called out. We love sharing what we’ve learned to help the marketing community grow in their smarts and prowess in integrated marketing, marketing strategy, content marketing, psychographics, PR, eCommerce, […]
Online vs Brick-and-Mortar: Cannibalistic Enemies or BFF’s?
Believe it or not, online and old school physical stores CAN (and often should) exist together. The secret lies with integrated marketing and just how deep a retailer is willing to go syncing the online and offline worlds. Global ecommerce sales grew by 18% in 2018, according to Digital Commerce 360. This increased online’s total […]
Integrated Marketing: A Winning Agency Perspective
We’ve watched the integrated marketing agency space evolve from essentially non-existent years ago to all the rage today. Â As a judge in the European and UK Search Awards for 5+ years, I’ve seen case studies move from single-channel silos to almost universally integrated programs cutting across multiple disciplines, models, datasets, and channels. Also, our agency […]
Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing
Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful when users predictably require multiple touches before converting to a lead or sale. Commonly we use Facebook, Twitter, LinkedIn and other display ads channels to […]
