Psychographic Targeting for Realistic Revenue: AIMCLEAR Brings Popular Workshop to MSP
Ah, Minnesota. Land of 10,000 brilliant marketers. OK, maybe not 10,000. But with the likes of 17 Fortune 500 companies and thousands of SMBs, that number’s gotta be sizeable. And it’s why we concluded, when planning the location of our psychographic targeting workshops, there’s no place like home. Minneapolis/St. Paul marketers, this one’s for you! […]
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]
The Ultimate Travel Marketing Psychographic Targeting Toolkit
Of all marketing spaces, the travel and hospitality vertical has some of the richest data at scale. The reasons are obvious. Many humans are nomadic in nature, a phenomenon dramatically perpetuated by global, easy, low cost, high tech and accessible transportation and lodging. An exciting feature of growing data sets is easy accessibility to psychographic […]
5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences […]
Twitter Tax Season Psychographic Targeting! 6 Money Segments | Hot House
Benjamin Franklin often gets the credit for the saying, “Only two things in life are certain: death and taxes.” However, according to The Yale Book of Quotations, Christopher Bullock wrote in “The Cobler of Preston” (1716), “‘Tis impossible to be sure of any thing but Death and Taxes.”  Fun fact: Ben was only 10 years […]
Cross-Device Retargeting Strategies in a Post-Cookie SEM World | Psychographic Targeting Hot House
Google recently announced, to the delight and relief of marketers everywhere, cross-device retargeting functionality across its products. We’ve patiently waited for this critically important update. Ninety percent of people switch between screens to complete tasks, but cookies limit retargeting to browsers. Google’s massive improvement of user tracking has not only streamlined retargeting across devices, it’s moved […]
Psychographic Targeting & Neuromarketing Workshop! Luck be a #Pubcon Attendee
Reaching the right audience and converting them into customers is a matter of mining the human psyche, not luck. And it doesn’t take a psych degree to crank your conversion rate. If you’re heading to Las Vegas for Pubcon, leave the rabbit’s foot at home, and saddle up for some psychographic science at the Pubcon […]
Twitter Ads Objective Head-to-Head for Branding Campaign Wins | Psychographic Targeting Hot House
Twitter ad campaign objectives are pretty straightforward: You can drive traffic to your site, grow your following, increase engagement or promote an app. But what if you’re running a branding campaign? Which campaign type should you use to maximize impressions? Twitter says its Tweet engagement objective should be used to build business awareness, but we […]
Psychographic Targeting Not-So-Hot House: Where to Turn When Missing the Mark
Psychographic targeting may be a thrilling, challenging, introspective and strategic cornerstone of social marketing campaigns that leads to #GreatSuccess immediately. It may also be solid in theory, less mind-blowing in practice, and heavily scrutinized once the somber reality of poor initial performance settles in 24 to 48 hours after launching a new campaign. In these […]
[NEW] Facebook Custom Audiences Now Match 14 Data Points | Psychographic Targeting Hot House
Facebook has enhanced custom audience match rates for customer files. This is exciting news for performance marketers looking to retarget leads from lead-gen campaigns, trade show booths, etc. (If you’re new to Facebook custom audiences, hop down to the bottom for a wee tutorial!) Previously, retargeting by customer files looked at email addresses, phone numbers […]
