30 Facebook Financial Targeting Segments to Master When Money’s on the Brain | Psychographic Hot House
Financial attributes are a key part of the psychographic marketer’s targeting toolkit. Slicing an audience based on banking and spending habits helps zero in on the users you want to buy a product, and it weeds out people you likely don’t. If you’re selling high-end home entertainment systems or investment services for the ultra-wealthy, your […]
Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences | Psychographic Hot House
Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network (GDN). If done correctly, the GDN can be a great option for driving top-of-funnel traffic, as well as direct response. Understanding […]
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]
5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences […]
Twitter Tax Season Psychographic Targeting! 6 Money Segments | Hot House
Benjamin Franklin often gets the credit for the saying, “Only two things in life are certain: death and taxes.” However, according to The Yale Book of Quotations, Christopher Bullock wrote in “The Cobler of Preston” (1716), “‘Tis impossible to be sure of any thing but Death and Taxes.”  Fun fact: Ben was only 10 years […]
Find & Target Mid-Level Influencers to Ride the Ripple Effect | Psychographic Hot House
Wouldn’t it be great for your brand to be featured on “Ellen,” talked about on “Good Morning America” or written about in the Wall Street Journal? Of course it would. AIMCLEAR has been successfully brainwashing branding to journalists, column editors, show producers and beyond for years. While major publication placements are often seen as the […]
Top 5 Facebook #FAILS Flagged in Ad Account Audits | Psychographic Hot House
Ever wonder how your Facebook ads account stacks up against the rest? The AIMCLEAR social account management team put our heads together and came up with five frequent blunders we see when auditing social media accounts. While none of these will bust your budget or kill your cred’, fixing them will make management much more […]
Facebook Targeting Rabbit Hole: Parents of College Students | Psychographic Hot House
The National Center for Education Statistics projected that about 20.5 million students were expected to attend American colleges and universities in fall 2016. With between one and four potential parents, stepparents and/or guardians in their lives, we’re looking at 20.5 million to 82 million parents of college students in this country. That’s a tempting and […]
Cross-Device Retargeting Strategies in a Post-Cookie SEM World | Psychographic Targeting Hot House
Google recently announced, to the delight and relief of marketers everywhere, cross-device retargeting functionality across its products. We’ve patiently waited for this critically important update. Ninety percent of people switch between screens to complete tasks, but cookies limit retargeting to browsers. Google’s massive improvement of user tracking has not only streamlined retargeting across devices, it’s moved […]
Twitter Ads Objective Head-to-Head for Branding Campaign Wins | Psychographic Targeting Hot House
Twitter ad campaign objectives are pretty straightforward: You can drive traffic to your site, grow your following, increase engagement or promote an app. But what if you’re running a branding campaign? Which campaign type should you use to maximize impressions? Twitter says its Tweet engagement objective should be used to build business awareness, but we […]
