Google and YouTube have been amping up their advertiser toolsets for a while now. More people and companies continue to grab the video camera and run with it, promote videos organically and advertise with TrueView ad units. We’re excited that video advertising continues to flourish, but there are a few YouTube things every new marketer should understand before kicking off their next campaign.
On Thursday, our own Manny Rivas, Online Advertising Director at aimClear, will be heading to Hotel Nikko in lovely San Francisco for Reel Video Summit 2014. He’ll speak and also help host a workshop, Become an Expert in YouTube TrueView Advertising, alongside Greg Jarboe, President of SEO-PR and Jeremy Vest, Founder and CEO of vidpow.
Attendees of this session will walk away understanding the pros and cons of YouTube Trueview Advertising UI features, B2B and B2C lead generation strategies, direct response and branding-related case studies, and the evolution of video ads in AdWords campaigns. Learn the newest insights from YouTube research, success stories, and examples of how actual companies have successfully used AdWords for video.
Manny will help attendees understand:
- How to implement comprehensive demographic research to shape targeting
- How to develop remarketing lists and when to use them
- Which ad units should be used depending on KPIs
- How to create big campaigns that produce results in a small UI
- How to use Google Analytics to mold hyper-targeted TrueView campaigns
Reel Video Summit is a two-day digital video marketing conference for marketers, advertisers and content creators. Conference organizers state that attendees should be serious about taking the next step in “revolutionizing” their video marketing efforts. Some of the best video marketers in the industry will be there. That’s for sure. Learn how to measure success and deep-dive into analytics to provide the most value to digital marketing efforts.
Don’t miss your chance to “Grill the Gurus” on July 24 in the Main Ballroom at 5 PM. Learn, mingle and share your thoughts on the industry with other marketing professionals and some of the speakers. There will be a variety of topics and tables to visit during this networking event. Enjoy thought-provoking discussions with some of the industry’s leaders in a small group setting. Manny will be on hand to answer questions and share his views with attendees!
If you haven’t registered yet, there’s still time! We hope to see you at the Reel Video Summit July 24-25. If you happen to spot Manny first, give him a holler!
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