Amongst a big aimClear “kumbaya,” we welcome Annalise Kaylor as our new associate creative director! As many of you know, Annalise has been making waves in the industry for a while now, and she comes to aimClear with a rich organic background. If you’ve had the opportunity to hear her speak at any number of industry conferences, you know she has serious social chops and a deep understanding of the ins-and-outs of the social space with a strategy that means business – aka MORE business for clients and enriched online experiences for customers.
aimClear has been eyeing Annalise since first spotting her on the industry circuit hawking tactical tips, cutting-edge strategy and out-of-the-box ideas that make social communities swoon.
Annalise has experience helping shape social media and digital strategy for some of the world’s most notable brands, including Whirlpool Corporation, Four Seasons Hotels & Resorts, Capella University and Penske Automotive, among a slew of many others.
She joins aimClear from Intrapromote, an Ohio-based digital marketing agency, where she was director of social media marketing. In her prior role, she led the global social media department staff and global social strategy, including all U.S. offices along with London and Singapore. Annalise was charged with all aspects of social media campaigns for clients, including content planning, community management, influencer outreach and social media monitoring.
Prior to Intrapromote, Annalise led CM for global beauty powerhouse Aveda, an Estée Lauder Company, as the digital community manager for global social pages and overseer of content for all international markets.
Hailing from south of Duluth in Wisconsin via Atlanta and fresh off a stint from the Inca Trail, Annalise, the self-proclaimed outdoors and music junkie, is no stranger to the great lakes region. She is excited to jump into the thriving music, arts and outdoors scene and return to an area that means so much to her, including spending more time with her nearby family. In addition to exploring the local hiking trails, Annalise will be hitting the skies to complete the remaining handful of hours needed to achieve her private pilot license.
“I’m thrilled to be joining the aimClear team. I’ve respected Marty and aimClear’s deep understanding of demographic targeting, powerful creative and pioneering CM work for years,” says Annalise. “My roots stem from community management and I’m excited to be moving to a role where I can provide influence on holistic marketing plans that combine both organic and paid social media with SEM.”
At aimClear, Annalise will continue to drive industry best practices, take informed risks and transport clients to a new level of online sophistication to amplify their business results and ROI. She’s an unstoppable force packed with loads of knowledge and is ready to hit up upcoming gigs such as Pubcon Vegas and SMX East with a new title and fresh aimClear perspective.
Please give Annalise a warm welcome to the aimClear team! #WelcomeAnnalise