Time-Saving (& Free!) Curation Tools For The Modern Multitasking Content Marketer

Posted in Content

Whether you’re outlining a roundup post for your blog, drafting a company newsletter or piecing together a content calendar, curation is a critical step in the writing process. And you don’t have to tell us – we understand finding content that is not only relevant, but high quality, can take a whole lot of time. With millions of news outlets, blogs and social media profiles in the online world to pluck information from, it sure would be nice if there was a tool or two that gathered and filtered such content (and delivered it in a nice package to boot). Oh wait, there is something like that. Lots of things. Well, thank heavens!

Here are some of our favorite content curation tools that do a bang up job of gathering relevant articles, posts and social media bits – all in a timely manner. Plus, they’re all free, which we love. So bookmark these sites, start curating and go ahead and save some time while you’re at it.

Great for social curation: LikeHack and Storify
LikeHack aggregates your Facebook, Twitter and LinkedIn content, along with posts from your favorite blogs. Its search function is superb, allowing you to dig into old posts and Tweets for those ideas you swore you wouldn’t forget about.

Storify allows users to search for and piece together publically available content from Twitter, Flickr, Facebook, YouTube and other sites (so you don’t necessarily have to be following, or friends with, the people posting in order for the tool to gather the content). It’s perfect for finding social tidbits surrounding a trending topic or event, along with analyzing how people are reacting to news items.

Great for news gathering: Alltop and TalkWalker
Alltop is a website that gathers and organizes news items according to specific topics. For example, if you want to keep up with the worlds of automobiles (or martial arts, locavores or knitting), Alltop aggregates the latest news from both well-known outlets and less-frequented, but still relevant, sources that cover the topic.

TalkWalker is a free alert service. While Google Alerts have long been a favorite in this niche, it’s recently had some problems and many fear it may be following Reader to the grave. No worries, TalkWalker is a great alternative, delivering free, real-time alerts via email or RSS.

Great for blog reading: Feedly
Speaking of Google apps going away, Feedly is the beautiful alternative to Reader. It’s not quite as intuitive, but it displays all of your favorite blog posts in an aesthetically pleasing style and allows you to tag and categorize for later browsing. It can also be used for news, but its visual nature lends itself nicely to blogs.

Good for… all the other things: Scoop.it, Pinterest and List.ly
Scoop.it gathers content from niche magazines around the web, perfect for sourcing well-written articles on obscure topics.

Pinterest is your visually rich content go-to. Look to it for not only strong pictures, but stand out infographics as well.

List.ly is a curation tool that uses lists as a metaphor, and is great for using on blogs. Why? Because you can create a list say, of Top 10 curation tools on the List.ly site, embed it in your blog and it becomes an interactive tool that both you and your readers can update. Basically, it means that your list has the potential to live on for a long time and never become outdated.

What are your favorite content curation tools? Why do you like them?

 

Image: © Dooder – Fotolia dot com

  • Lisa Grimm

    I’d add Rebel Mouse to this list:-) Pretty rad curation platform for personal, business/brand use.

  • Anna Pedersen

    @Lisa – Thanks, Lisa! I actually remember you bringing up Rebel Mouse at Zenith last week and it’s now on my “must check out soon” list.

  • Erik

    I can’t compare TalkWalker to Google Alerts. The Alerts were always precisely what I was looking for and TalkWater seems to filter less selectively. I’m getting more noise. Any tips out there?

    Otherwise I like Bloglovin for the easy to peruse e-mails that I can scroll through. Feedly is too “pretty”. I like linear layouts for the “boom. done.” effect.

  • Anna Pedersen

    @Eric – I have heard that Mention is another good alternative to Alerts, but I haven’t tried it out myself. There is a free option, but it sounds like the Pro version ($19.99/month) is where it’s at. And as far as Feedly goes, I have a weakness for the aesthetics – but good to know that Bloglovin works better for the “boom.done” set :)

  • Mark Tilly

    For WordPress blogs, MyCurator is a content curation plugin that reads all of your sources throughout the day, providing content to curate when you are ready. Its on the WordPress repository or at http://www.target-info.com – and has free plans for those getting started!

  • Anna Pedersen

    @Mark – Thanks for the MyCurator suggestion Mark, I’ll check that one out!

  • Rich Wan

    Saw Marty talk at Thomson Reuters. He’s awesome! Thanks for the insights on content amplification

  • Riza

    I have just noticed that articles this week are big on tools. Just an observation though.

    Anyway, among the curation tools related articles I’ve read, this is the best so far. Especially the ones for social.

    I have a hard time keeping up with social media’s pace especially when there are other things to do other than keep track of what nice stories to find and share and write about.

    Great list, Anna! I’ve initially read your article on the IM social networking site, Kingged.com. :)

    http://www.kingged.com/time-saving-free-curation-tools-for-the-modern-multitasking-content-marketer

  • Anna Pedersen

    @Riza – Glad you enjoyed the post! I agree that social is a tough one since it’s rapidly changing, but content aggregators are also improving at a quick pace – especially when it comes to tricky filtering issues like sentiment (they are getting way better!). I’ll probably end up writing a similar post in a year or so though, I’m sure the landscape will be completely different by then :)

  • curation tools

    Curation tools are very helpful for modern way of searching contents online and then presenting in highly meaningful way so that other can understand it on spot in easy and best way. These tools are best for getting most authentic information in short time and sharing facility with multiple people on multiple sources.